Census Bureau data for Brainerd city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Brainerd city
- What is the median household income in Brainerd city?
- The median household income in Brainerd city is $53,705 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Brainerd city?
- The poverty rate in Brainerd city is 13.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in Brainerd city?
- $178,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in Brainerd city?
- The median gross rent in Brainerd city is $848 per month (U.S. Census Bureau ACS 2023).
- What percentage of Brainerd city residents have a college degree?
- 19.5% of adults in Brainerd city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
14,474
Median Income
$53,705
Median Home Value
$178,600
Poverty Rate
13.5%
Unemployment (ACS 2023)
8.1%
Median Age
36.0 yrs
Since 2019
Median Income:
+$19,334 (+56.3%)
Home Value:
+$60,700 (+51.5%)
Poverty Rate:
-4.1 pp (-23.3%)
Bachelor's+:
+4.1 pp (+26.6%)
Unemployment:
+4.9 pp (+153.1%)
Demographics
Total Population
14,474
Median Age
36.0
Female
52.5%
Race & Ethnicity
Hispanic or Latino 2.7%
White (non-Hisp.) 89.5%
Black 1.6%
Asian 0.5%
Two or More 3.3%
Other 1.9%
Asian Subgroups (% of total pop.)
Vietnamese
0.3%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
2.1%
Puerto Rican
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$53,705
±$5,561
-$33,851 vs. state
Per Capita Income
$66,343
Median Family Income
$66,806
Poverty Rate
13.5%
+8.0 pp vs. state
Child Poverty Rate
23.4%
Working-Age Poverty Rate
—
SNAP Recipients
18.1%
Social Security Income
—
Retirement Income
17.8%
Household Income Distribution
< $10k
4.7%
$10–15k
5.5%
$15–25k
10.6%
$25–35k
6.0%
$35–50k
19.3%
$50–75k
20.9%
$75–100k
15.3%
$100–150k
11.7%
$150–200k
2.9%
$200k+
3.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
6,692
Owner-Occupied
57.0%
Renter-Occupied
43.0%
Vacancy Rate
5.5%
Median Home Value
$178,600
-$126,900 vs. state
Median Gross Rent
$848
Owner Cost Burden (30%+)
22.1%
Renter Cost Burden (30%+)
33.4%
Home Value Distribution
< $50k
9.1%
$50–100k
9.3%
$100–200k
22.3%
$200–300k
17.9%
$300–500k
12.0%
$500k–$1M
4.9%
$1M+
2.1%
Gross Rent Distribution
< $500
14.9%
$500–1k
49.2%
$1–1.5k
26.6%
$1.5–2k
6.5%
$2–2.5k
0.9%
$3.5k+
1.9%
Vehicle Availability
No vehicle
12.1%
1 vehicle
37.5%
2 vehicles
37.0%
3+
13.4%
Housing Type
Single-fam. det.
59.1%
Single-fam. att.
4.8%
2–4 units
2.9%
5–19 units
5.0%
20+ units
10.7%
Mobile home
4.1%
Housing Age
Pre-1940
21.3%
1940–1969
5.9%
1970–1999
10.8%
2000–2009
9.8%
2010+
5.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.0%
Bachelor's or Higher
19.5%
-19.3 pp vs. state
Graduate Degree
6.6%
Some College / Associate
24.4%
Less Than High School
1.0%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
64.3%
Unemployment Rate
8.1%
+4.2 pp vs. state
Work from Home
4.5%
Self-Employed
4.2%
Government Workers
12.5%
Private For-Profit
82.7%
Industry
Edu/Health
28.2%
Arts/Entmt.
13.1%
Retail
12.5%
Manufacturing
11.6%
Construction
9.4%
Finance
6.0%
Prof. Services
5.9%
Transportation
3.0%
Public Admin
2.5%
Wholesale
2.0%
Information
0.7%
Agriculture
0.7%
Occupation
Management
32.3%
Food Prep
24.3%
Sales
17.7%
Production
15.5%
Construction
10.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
18.8 min
Drove Alone
79.0%
Carpool
10.8%
Public Transit
1.3%
Work from Home
4.5%
Walked
2.3%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
6,327
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
36.4%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.5%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
8.0%
5–9
6.3%
10–14
5.5%
15–19
3.1%
20–24
8.9%
25–34
16.5%
35–44
13.5%
45–54
8.1%
55–64
5.2%
65–74
6.7%
75–84
9.2%
85+
5.7%
Under 18: 21.4%
Working age (18–64): 78.6%
65 and over: 18.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
1.1%
Naturalized Citizen
48.5%
Speaks English Less Than Very Well
0.6%
Foreign-Born Origin
Asia
36.8%
Europe
21.5%
Latin America
19.0%
Veterans & Disability
Veteran
7.6%
With a Disability
20.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
93.2%
Uninsured
6.8%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
84.9%
Has a Computer
94.1%
Same House 1 Year Ago
86.8%
Moved from Abroad
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023