Census Bureau data for Branson city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Branson city
- What is the median household income in Branson city?
- The median household income in Branson city is $54,961 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Branson city?
- The poverty rate in Branson city is 13.8% (U.S. Census Bureau ACS 2023).
- What is the median home value in Branson city?
- $237,900 (U.S. Census Bureau ACS 2023).
- What is the average rent in Branson city?
- The median gross rent in Branson city is $999 per month (U.S. Census Bureau ACS 2023).
- What percentage of Branson city residents have a college degree?
- 29.4% of adults in Branson city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
12,760
Median Income
$54,961
Median Home Value
$237,900
Poverty Rate
13.8%
Unemployment (ACS 2023)
5.8%
Median Age
38.0 yrs
Since 2019
Median Income:
+$8,642 (+18.7%)
Home Value:
+$80,400 (+51%)
Poverty Rate:
+1.3 pp (+10.4%)
Bachelor's+:
+6.7 pp (+29.5%)
Unemployment:
+2.2 pp (+61.1%)
Demographics
Total Population
12,760
Median Age
38.0
Female
54.9%
Race & Ethnicity
Hispanic or Latino 7.4%
White (non-Hisp.) 80.8%
Black 4.6%
Asian 3.3%
Two or More 8.5%
Other 2.1%
Asian Subgroups (% of total pop.)
Indian
1.0%
Filipino
0.3%
Korean
0.3%
Chinese
0.2%
Vietnamese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
4.9%
Puerto Rican
1.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$54,961
±$8,450
-$13,959 vs. state
Per Capita Income
$76,985
Median Family Income
$71,322
Poverty Rate
13.8%
+5.4 pp vs. state
Child Poverty Rate
22.7%
Working-Age Poverty Rate
—
SNAP Recipients
13.2%
Social Security Income
—
Retirement Income
26.1%
Household Income Distribution
< $10k
6.0%
$10–15k
4.9%
$15–25k
11.5%
$25–35k
8.6%
$35–50k
14.8%
$50–75k
20.0%
$75–100k
14.7%
$100–150k
9.1%
$150–200k
3.0%
$200k+
7.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
8,723
Owner-Occupied
45.9%
Renter-Occupied
54.1%
Vacancy Rate
35.1%
Median Home Value
$237,900
+$22,300 vs. state
Median Gross Rent
$999
Owner Cost Burden (30%+)
31.3%
Renter Cost Burden (30%+)
31.6%
Home Value Distribution
< $50k
0.8%
$50–100k
8.2%
$100–200k
7.8%
$200–300k
39.8%
$300–500k
21.7%
$500k–$1M
4.6%
$1M+
2.7%
Gross Rent Distribution
< $500
4.0%
$500–1k
46.2%
$1–1.5k
43.5%
$1.5–2k
0.9%
$2–2.5k
4.4%
$2.5–3.5k
1.0%
Vehicle Availability
No vehicle
6.7%
1 vehicle
42.3%
2 vehicles
38.4%
3+
12.6%
Housing Type
Single-fam. det.
28.5%
Single-fam. att.
5.8%
2–4 units
2.9%
5–19 units
12.6%
20+ units
23.5%
Mobile home
2.5%
Housing Age
Pre-1940
1.0%
1940–1969
0.9%
1970–1999
7.7%
2000–2009
24.1%
2010+
11.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
91.2%
Bachelor's or Higher
29.4%
-2.5 pp vs. state
Graduate Degree
8.6%
Some College / Associate
27.9%
Less Than High School
2.2%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
61.2%
Unemployment Rate
5.8%
+1.7 pp vs. state
Work from Home
11.4%
Self-Employed
4.8%
Government Workers
11.5%
Private For-Profit
83.6%
Industry
Arts/Entmt.
29.2%
Edu/Health
16.5%
Retail
13.1%
Prof. Services
11.6%
Transportation
6.6%
Construction
6.5%
Finance
4.8%
Information
2.4%
Manufacturing
2.3%
Public Admin
1.8%
Wholesale
1.8%
Occupation
Management
34.5%
Sales
30.6%
Food Prep
20.4%
Production
8.8%
Construction
5.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
17.7 min
Drove Alone
71.7%
Carpool
12.8%
Public Transit
0.0%
Work from Home
11.4%
Walked
3.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
5,660
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
41.9%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
14.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.7%
5–9
4.1%
10–14
3.9%
15–19
6.1%
20–24
9.5%
25–34
16.2%
35–44
9.3%
45–54
7.7%
55–64
4.5%
65–74
7.9%
75–84
13.0%
85+
6.9%
Under 18: 18.9%
Working age (18–64): 81.1%
65 and over: 24.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
5.0%
Naturalized Citizen
70.3%
Speaks English Less Than Very Well
4.8%
Foreign-Born Origin
Asia
51.6%
Europe
33.8%
Latin America
11.0%
Africa
3.6%
Veterans & Disability
Veteran
8.6%
With a Disability
17.9%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
81.9%
Uninsured
18.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
87.1%
Has a Computer
93.7%
Same House 1 Year Ago
82.0%
Moved from Abroad
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023