Census Bureau data for Gulf Shores city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Gulf Shores city
- What is the median household income in Gulf Shores city?
- The median household income in Gulf Shores city is $73,873 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Gulf Shores city?
- The poverty rate in Gulf Shores city is 12.0% (U.S. Census Bureau ACS 2023).
- What is the median home value in Gulf Shores city?
- $367,000 (U.S. Census Bureau ACS 2023).
- What is the average rent in Gulf Shores city?
- The median gross rent in Gulf Shores city is $1,363 per month (U.S. Census Bureau ACS 2023).
- What percentage of Gulf Shores city residents have a college degree?
- 38.0% of adults in Gulf Shores city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
15,785
Median Income
$73,873
Median Home Value
$367,000
Poverty Rate
12.0%
Unemployment (ACS 2023)
2.6%
Median Age
50.0 yrs
Since 2019
Median Income:
+$20,397 (+38.1%)
Home Value:
+$123,900 (+51%)
Poverty Rate:
+7.5 pp (+166.7%)
Bachelor's+:
+2.8 pp (+8%)
Unemployment:
-2.9 pp (-52.7%)
Demographics
Total Population
15,785
Median Age
50.0
Female
55.6%
Race & Ethnicity
Hispanic or Latino 6.0%
White (non-Hisp.) 87.1%
Black 2.7%
Asian 1.3%
Two or More 2.7%
Other 3.4%
Hispanic Subgroups (% of total pop.)
Mexican
2.1%
Cuban
0.3%
Puerto Rican
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$73,873
±$8,247
+$11,846 vs. state
Per Capita Income
$87,226
Median Family Income
$91,291
Poverty Rate
12.0%
+0.7 pp vs. state
Child Poverty Rate
19.7%
Working-Age Poverty Rate
—
SNAP Recipients
4.8%
Social Security Income
—
Retirement Income
33.4%
Household Income Distribution
< $10k
1.8%
$10–15k
5.3%
$15–25k
4.1%
$25–35k
8.9%
$35–50k
13.7%
$50–75k
17.2%
$75–100k
16.2%
$100–150k
17.4%
$150–200k
9.1%
$200k+
6.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
14,668
Owner-Occupied
66.8%
Renter-Occupied
33.2%
Vacancy Rate
50.5%
Median Home Value
$367,000
+$171,900 vs. state
Median Gross Rent
$1,363
Owner Cost Burden (30%+)
29.4%
Renter Cost Burden (30%+)
37.5%
Home Value Distribution
< $50k
3.4%
$50–100k
0.8%
$100–200k
2.0%
$200–300k
21.8%
$300–500k
37.3%
$500k–$1M
26.5%
$1M+
2.6%
Gross Rent Distribution
$500–1k
14.2%
$1–1.5k
48.7%
$1.5–2k
32.7%
$2–2.5k
2.8%
$3.5k+
1.5%
Vehicle Availability
No vehicle
3.0%
1 vehicle
42.7%
2 vehicles
35.9%
3+
18.4%
Housing Type
Single-fam. det.
41.6%
Single-fam. att.
2.4%
2–4 units
2.8%
5–19 units
6.4%
20+ units
29.6%
Mobile home
1.1%
Housing Age
Pre-1940
0.5%
1940–1969
0.1%
1970–1999
5.9%
2000–2009
34.0%
2010+
8.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
95.3%
Bachelor's or Higher
38.0%
+10.2 pp vs. state
Graduate Degree
14.7%
Some College / Associate
26.7%
Less Than High School
1.9%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
59.5%
Unemployment Rate
2.6%
-2.2 pp vs. state
Work from Home
16.4%
Self-Employed
10.9%
Government Workers
11.1%
Private For-Profit
77.8%
Industry
Arts/Entmt.
19.7%
Retail
14.8%
Edu/Health
13.8%
Prof. Services
11.1%
Finance
10.8%
Construction
7.1%
Manufacturing
5.7%
Transportation
5.2%
Information
3.7%
Public Admin
3.6%
Wholesale
0.4%
Agriculture
0.4%
Occupation
Management
32.6%
Sales
25.2%
Food Prep
21.9%
Production
12.5%
Construction
7.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
22.0 min
Drove Alone
76.0%
Carpool
5.4%
Public Transit
0.0%
Work from Home
16.4%
Walked
0.4%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
7,262
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
45.3%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
10.5%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
1.7%
5–9
2.0%
10–14
5.3%
15–19
9.4%
20–24
2.9%
25–34
10.8%
35–44
11.0%
45–54
16.2%
55–64
7.3%
65–74
7.4%
75–84
17.6%
85+
4.2%
Under 18: 14.7%
Working age (18–64): 85.3%
65 and over: 26.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
8.9%
Naturalized Citizen
34.3%
Speaks English Less Than Very Well
5.1%
Foreign-Born Origin
Latin America
68.6%
Asia
14.5%
Europe
13.4%
Veterans & Disability
Veteran
9.4%
With a Disability
13.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
87.3%
Uninsured
12.7%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
92.2%
Has a Computer
96.4%
Same House 1 Year Ago
88.2%
Moved from Abroad
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023