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Marshfield city, Wisconsin

City

Population: 18,718 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Marshfield city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Marshfield city

What is the median household income in Marshfield city?
The median household income in Marshfield city is $59,294 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Marshfield city?
The poverty rate in Marshfield city is 7.0% (U.S. Census Bureau ACS 2023).
What is the median home value in Marshfield city?
$169,900 (U.S. Census Bureau ACS 2023).
What is the average rent in Marshfield city?
The median gross rent in Marshfield city is $798 per month (U.S. Census Bureau ACS 2023).
What percentage of Marshfield city residents have a college degree?
26.0% of adults in Marshfield city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
18,718
Median Income
$59,294
Median Home Value
$169,900
Poverty Rate
7.0%
Unemployment (ACS 2023)
3.2%
Median Age
43.0 yrs
Since 2019 Median Income: +$6,679 (+12.7%) Home Value: +$28,600 (+20.2%) Poverty Rate: +0.1 pp (+1.4%) Bachelor's+: -5.9 pp (-18.5%) Unemployment: +0.5 pp (+18.5%)

Demographics

Total Population 18,718
Median Age 43.0
Female 50.9%
Race & Ethnicity
Hispanic or Latino 3.2% White (non-Hisp.) 91.4% Black 1.0% Asian 2.1% Two or More 4.1% Other 0.1%
Asian Subgroups (% of total pop.)
Indian
0.6%
Japanese
0.4%
Chinese
0.3%
Korean
0.2%
Vietnamese
0.2%
Filipino
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $59,294 ±$4,006
-$16,376 vs. state
Per Capita Income $84,951
Median Family Income $77,530
Poverty Rate 7.0%
+0.4 pp vs. state
Child Poverty Rate 9.6%
Working-Age Poverty Rate
SNAP Recipients 11.6%
Social Security Income
Retirement Income 30.5%
Household Income Distribution
< $10k
5.2%
$10–15k
5.0%
$15–25k
7.4%
$25–35k
11.2%
$35–50k
11.8%
$50–75k
23.1%
$75–100k
13.1%
$100–150k
12.4%
$150–200k
5.6%
$200k+
5.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 9,590
Owner-Occupied 62.4%
Renter-Occupied 37.6%
Vacancy Rate 6.9%
Median Home Value $169,900
-$77,500 vs. state
Median Gross Rent $798
Owner Cost Burden (30%+) 12.2%
Renter Cost Burden (30%+) 27.0%
Home Value Distribution
< $50k
11.3%
$50–100k
11.5%
$100–200k
18.5%
$200–300k
26.9%
$300–500k
8.2%
$500k–$1M
1.0%
$1M+
0.3%
Gross Rent Distribution
< $500
10.6%
$500–1k
57.0%
$1–1.5k
28.1%
$1.5–2k
2.9%
$2–2.5k
0.2%
$2.5–3.5k
1.2%
Vehicle Availability
No vehicle
6.7%
1 vehicle
41.2%
2 vehicles
37.4%
3+
14.7%
Housing Type
Single-fam. det.
55.7%
Single-fam. att.
4.1%
2–4 units
9.8%
5–19 units
6.3%
20+ units
10.3%
Mobile home
5.0%
Housing Age
Pre-1940
19.5%
1940–1969
5.2%
1970–1999
20.8%
2000–2009
8.1%
2010+
4.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 94.8%
Bachelor's or Higher 26.0%
-6.8 pp vs. state
Graduate Degree 9.3%
Some College / Associate 20.2%
Less Than High School 1.0%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 60.4%
Unemployment Rate 3.2%
-0.1 pp vs. state
Work from Home 10.0%
Self-Employed 5.0%
Government Workers 9.4%
Private For-Profit 85.4%
Industry
Edu/Health
34.3%
Manufacturing
17.7%
Retail
13.1%
Arts/Entmt.
8.4%
Prof. Services
5.4%
Finance
4.3%
Transportation
4.2%
Construction
3.5%
Public Admin
1.6%
Wholesale
1.6%
Information
0.7%
Agriculture
0.5%
Occupation
Management
37.4%
Food Prep
18.3%
Production
18.0%
Sales
17.8%
Construction
8.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 15.9 min
Drove Alone 74.9%
Carpool 8.7%
Public Transit 0.0%
Work from Home 10.0%
Walked 4.0%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 8,933
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 40.1%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 12.4%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.2%
5–9
5.0%
10–14
5.5%
15–19
6.1%
20–24
4.1%
25–34
14.1%
35–44
11.9%
45–54
12.1%
55–64
6.3%
65–74
6.9%
75–84
11.9%
85+
6.6%
Under 18: 19.4% Working age (18–64): 80.6% 65 and over: 22.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.6%
Naturalized Citizen 50.2%
Speaks English Less Than Very Well 0.5%
Foreign-Born Origin
Asia
50.4%
Europe
13.9%
Latin America
13.3%
Africa
10.2%

Veterans & Disability

Veteran 7.7%
With a Disability 15.9%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.6%
Uninsured 3.4%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 89.5%
Has a Computer 93.7%
Same House 1 Year Ago 85.4%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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