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New London city, Wisconsin

City

Population: 7,492 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for New London city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — New London city

What is the median household income in New London city?
The median household income in New London city is $61,447 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in New London city?
The poverty rate in New London city is 14.7% (U.S. Census Bureau ACS 2023).
What is the median home value in New London city?
$162,800 (U.S. Census Bureau ACS 2023).
What is the average rent in New London city?
The median gross rent in New London city is $822 per month (U.S. Census Bureau ACS 2023).
What percentage of New London city residents have a college degree?
16.7% of adults in New London city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
7,492
Median Income
$61,447
Median Home Value
$162,800
Poverty Rate
14.7%
Unemployment (ACS 2023)
2.4%
Median Age
35.0 yrs
Since 2019 Median Income: +$13,068 (+27%) Home Value: +$29,500 (+22.1%) Poverty Rate: +6.5 pp (+79.3%) Bachelor's+: -0.9 pp (-5.1%) Unemployment: -2.0 pp (-45.5%)

Demographics

Total Population 7,492
Median Age 35.0
Female 53.2%
Race & Ethnicity
Hispanic or Latino 5.9% White (non-Hisp.) 88.1% Black 1.7% Asian 1.8% Two or More 3.7% Other 4.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $61,447 ±$9,303
-$14,223 vs. state
Per Capita Income $73,453
Median Family Income $71,250
Poverty Rate 14.7%
+8.1 pp vs. state
Child Poverty Rate 19.3%
Working-Age Poverty Rate
SNAP Recipients 13.2%
Social Security Income
Retirement Income 21.8%
Household Income Distribution
< $10k
9.2%
$10–15k
6.5%
$15–25k
7.0%
$25–35k
10.7%
$35–50k
8.8%
$50–75k
24.0%
$75–100k
11.2%
$100–150k
16.7%
$150–200k
3.4%
$200k+
2.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 3,281
Owner-Occupied 48.5%
Renter-Occupied 51.5%
Vacancy Rate 4.8%
Median Home Value $162,800
-$84,600 vs. state
Median Gross Rent $822
Owner Cost Burden (30%+) 8.6%
Renter Cost Burden (30%+) 33.2%
Home Value Distribution
< $50k
8.4%
$50–100k
5.5%
$100–200k
29.1%
$200–300k
10.4%
$300–500k
4.7%
$500k–$1M
1.0%
Gross Rent Distribution
< $500
7.7%
$500–1k
55.3%
$1–1.5k
30.8%
$1.5–2k
0.5%
$2–2.5k
0.1%
$3.5k+
5.7%
Vehicle Availability
No vehicle
7.4%
1 vehicle
37.9%
2 vehicles
35.5%
3+
19.2%
Housing Type
Single-fam. det.
54.4%
Single-fam. att.
2.4%
2–4 units
9.5%
5–19 units
7.3%
20+ units
6.3%
Mobile home
3.9%
Housing Age
Pre-1940
18.6%
1940–1969
4.5%
1970–1999
14.2%
2000–2009
9.3%
2010+
4.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 87.4%
Bachelor's or Higher 16.7%
-16.1 pp vs. state
Graduate Degree 3.3%
Some College / Associate 15.5%
Less Than High School 4.4%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 64.0%
Unemployment Rate 2.4%
-0.9 pp vs. state
Work from Home 6.8%
Self-Employed 6.3%
Government Workers 9.0%
Private For-Profit 84.7%
Industry
Manufacturing
30.2%
Edu/Health
18.8%
Retail
10.4%
Arts/Entmt.
9.0%
Transportation
5.7%
Prof. Services
5.5%
Finance
4.8%
Wholesale
4.4%
Construction
3.1%
Public Admin
1.6%
Information
0.5%
Occupation
Production
25.7%
Food Prep
23.5%
Sales
23.3%
Management
20.2%
Construction
7.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 25.9 min
Drove Alone 77.9%
Carpool 7.2%
Public Transit 0.0%
Work from Home 6.8%
Walked 7.9%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 3,123
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 35.5%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 13.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
7.8%
5–9
7.4%
10–14
8.0%
15–19
5.0%
20–24
6.2%
25–34
15.7%
35–44
12.7%
45–54
9.5%
55–64
7.1%
65–74
5.8%
75–84
6.5%
85+
4.4%
Under 18: 27.5% Working age (18–64): 72.5% 65 and over: 14.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.1%
Naturalized Citizen 70.8%
Speaks English Less Than Very Well 2.1%
Foreign-Born Origin
Latin America
73.4%
Asia
26.6%

Veterans & Disability

Veteran 3.5%
With a Disability 16.8%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 93.2%
Uninsured 6.8%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 85.4%
Has a Computer 91.5%
Same House 1 Year Ago 89.6%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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