Census Bureau data for Novato city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Novato city
- What is the median household income in Novato city?
- The median household income in Novato city is $112,193 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Novato city?
- The poverty rate in Novato city is 5.3% (U.S. Census Bureau ACS 2023).
- What is the median home value in Novato city?
- $1,007,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Novato city?
- The median gross rent in Novato city is $2,422 per month (U.S. Census Bureau ACS 2023).
- What percentage of Novato city residents have a college degree?
- 47.5% of adults in Novato city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
52,689
Median Income
$112,193
Median Home Value
$1,007,100
Poverty Rate
5.3%
Unemployment (ACS 2023)
6.7%
Median Age
47.0 yrs
Since 2019
Median Income:
+$10,851 (+10.7%)
Home Value:
+$224,600 (+28.7%)
Poverty Rate:
+0.7 pp (+15.2%)
Bachelor's+:
+1.1 pp (+2.4%)
Unemployment:
+3.1 pp (+86.1%)
Demographics
Total Population
52,689
Median Age
47.0
Female
49.2%
Race & Ethnicity
Hispanic or Latino 27.0%
White (non-Hisp.) 56.4%
Black 3.7%
Asian 6.6%
Two or More 14.7%
Other 11.7%
Asian Subgroups (% of total pop.)
Chinese
2.1%
Filipino
1.2%
Vietnamese
0.9%
Indian
0.4%
Japanese
0.4%
Korean
0.3%
Hispanic Subgroups (% of total pop.)
Mexican
11.2%
Puerto Rican
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$112,193
±$10,211
+$15,859 vs. state
Per Capita Income
$163,487
Median Family Income
$147,846
Poverty Rate
5.3%
-3.1 pp vs. state
Child Poverty Rate
9.5%
Working-Age Poverty Rate
—
SNAP Recipients
6.8%
Social Security Income
—
Retirement Income
29.8%
Household Income Distribution
< $10k
3.2%
$10–15k
2.5%
$15–25k
3.6%
$25–35k
3.7%
$35–50k
7.9%
$50–75k
11.3%
$75–100k
12.9%
$100–150k
15.4%
$150–200k
12.3%
$200k+
27.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
21,257
Owner-Occupied
65.5%
Renter-Occupied
34.5%
Vacancy Rate
3.9%
Median Home Value
$1,007,100
+$311,700 vs. state
Median Gross Rent
$2,422
Owner Cost Burden (30%+)
30.8%
Renter Cost Burden (30%+)
50.3%
Home Value Distribution
< $50k
0.5%
$50–100k
0.8%
$100–200k
1.1%
$200–300k
2.4%
$300–500k
5.5%
$500k–$1M
38.3%
$1M+
50.7%
Gross Rent Distribution
< $500
4.1%
$500–1k
5.1%
$1–1.5k
3.9%
$1.5–2k
13.7%
$2–2.5k
27.5%
$2.5–3.5k
21.4%
$3.5k+
24.4%
Vehicle Availability
No vehicle
4.4%
1 vehicle
29.4%
2 vehicles
42.6%
3+
23.6%
Housing Type
Single-fam. det.
58.1%
Single-fam. att.
12.1%
2–4 units
1.5%
5–19 units
6.2%
20+ units
10.4%
Mobile home
3.0%
Housing Age
Pre-1940
3.1%
1940–1969
3.3%
1970–1999
27.4%
2000–2009
11.6%
2010+
1.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
90.8%
Bachelor's or Higher
47.5%
+11.0 pp vs. state
Graduate Degree
18.1%
Some College / Associate
20.4%
Less Than High School
5.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
61.2%
Unemployment Rate
6.7%
+0.3 pp vs. state
Work from Home
17.7%
Self-Employed
11.6%
Government Workers
15.0%
Private For-Profit
73.2%
Industry
Edu/Health
20.9%
Prof. Services
17.5%
Retail
12.2%
Arts/Entmt.
8.3%
Construction
6.8%
Finance
6.5%
Manufacturing
6.1%
Public Admin
5.2%
Information
3.7%
Transportation
2.8%
Wholesale
2.2%
Agriculture
0.7%
Occupation
Management
47.5%
Sales
21.7%
Food Prep
18.5%
Production
6.2%
Construction
6.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
27.7 min
Drove Alone
67.0%
Carpool
7.0%
Public Transit
4.2%
Work from Home
17.7%
Walked
2.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
20,431
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
54.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
20.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.6%
5–9
6.0%
10–14
5.6%
15–19
5.8%
20–24
4.5%
25–34
8.4%
35–44
12.0%
45–54
14.1%
55–64
7.5%
65–74
7.5%
75–84
14.0%
85+
7.1%
Under 18: 20.6%
Working age (18–64): 79.4%
65 and over: 23.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
22.9%
Naturalized Citizen
55.9%
Speaks English Less Than Very Well
12.3%
Foreign-Born Origin
Latin America
54.3%
Asia
22.0%
Europe
16.5%
Africa
2.0%
Veterans & Disability
Veteran
5.6%
With a Disability
11.6%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
96.3%
Uninsured
3.7%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
93.6%
Has a Computer
96.3%
Same House 1 Year Ago
88.6%
Moved from Abroad
1.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023