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Oconomowoc city, Wisconsin

City

Population: 18,385 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Oconomowoc city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Oconomowoc city

What is the median household income in Oconomowoc city?
The median household income in Oconomowoc city is $105,833 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Oconomowoc city?
The poverty rate in Oconomowoc city is 3.7% (U.S. Census Bureau ACS 2023).
What is the median home value in Oconomowoc city?
$367,700 (U.S. Census Bureau ACS 2023).
What is the average rent in Oconomowoc city?
The median gross rent in Oconomowoc city is $1,235 per month (U.S. Census Bureau ACS 2023).
What percentage of Oconomowoc city residents have a college degree?
46.9% of adults in Oconomowoc city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
18,385
Median Income
$105,833
Median Home Value
$367,700
Poverty Rate
3.7%
Unemployment (ACS 2023)
2.5%
Median Age
43.0 yrs
Since 2019 Median Income: +$17,171 (+19.4%) Home Value: +$108,500 (+41.9%) Poverty Rate: +0.7 pp (+23.3%) Bachelor's+: +1.1 pp (+2.4%) Unemployment: +0.4 pp (+19%)

Demographics

Total Population 18,385
Median Age 43.0
Female 53.1%
Race & Ethnicity
Hispanic or Latino 2.7% White (non-Hisp.) 95.5% Black 0.2% Asian 0.4% Two or More 2.3% Other 0.2%
Hispanic Subgroups (% of total pop.)
Mexican
2.2%
Cuban
0.2%
Puerto Rican
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $105,833 ±$11,102
+$30,163 vs. state
Per Capita Income $133,235
Median Family Income $139,787
Poverty Rate 3.7%
-2.9 pp vs. state
Child Poverty Rate 7.0%
Working-Age Poverty Rate
SNAP Recipients 7.8%
Social Security Income
Retirement Income 28.6%
Household Income Distribution
< $10k
2.1%
$10–15k
1.1%
$15–25k
8.0%
$25–35k
5.6%
$35–50k
7.3%
$50–75k
10.1%
$75–100k
13.3%
$100–150k
22.4%
$150–200k
12.5%
$200k+
17.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 7,934
Owner-Occupied 68.0%
Renter-Occupied 32.0%
Vacancy Rate 3.7%
Median Home Value $367,700
+$120,300 vs. state
Median Gross Rent $1,235
Owner Cost Burden (30%+) 8.9%
Renter Cost Burden (30%+) 45.6%
Home Value Distribution
< $50k
0.4%
$100–200k
1.3%
$200–300k
25.2%
$300–500k
42.0%
$500k–$1M
23.0%
$1M+
1.7%
Gross Rent Distribution
< $500
4.5%
$500–1k
18.9%
$1–1.5k
55.9%
$1.5–2k
13.4%
$2–2.5k
4.3%
$2.5–3.5k
0.8%
$3.5k+
2.3%
Vehicle Availability
No vehicle
3.5%
1 vehicle
29.3%
2 vehicles
48.1%
3+
19.1%
Housing Type
Single-fam. det.
62.1%
Single-fam. att.
5.6%
2–4 units
2.7%
5–19 units
6.2%
20+ units
15.7%
Mobile home
0.1%
Housing Age
Pre-1940
12.8%
1940–1969
2.1%
1970–1999
13.9%
2000–2009
17.7%
2010+
16.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 97.2%
Bachelor's or Higher 46.9%
+14.1 pp vs. state
Graduate Degree 13.2%
Some College / Associate 19.2%
Less Than High School 1.2%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.7%
Unemployment Rate 2.5%
-0.8 pp vs. state
Work from Home 17.2%
Self-Employed 4.2%
Government Workers 9.2%
Private For-Profit 86.4%
Industry
Edu/Health
25.3%
Manufacturing
16.8%
Retail
11.6%
Finance
9.1%
Prof. Services
8.5%
Arts/Entmt.
7.3%
Transportation
5.4%
Construction
4.8%
Public Admin
2.7%
Wholesale
2.7%
Information
0.8%
Occupation
Management
47.2%
Sales
22.1%
Food Prep
15.1%
Production
10.4%
Construction
5.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 25.4 min
Drove Alone 77.1%
Carpool 4.1%
Public Transit 0.1%
Work from Home 17.2%
Walked 1.1%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 7,638
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 51.1%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 19.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.3%
5–9
6.2%
10–14
6.3%
15–19
5.2%
20–24
5.7%
25–34
11.0%
35–44
11.9%
45–54
13.7%
55–64
7.8%
65–74
7.7%
75–84
11.1%
85+
4.8%
Under 18: 20.7% Working age (18–64): 79.3% 65 and over: 19.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.0%
Naturalized Citizen 87.8%
Speaks English Less Than Very Well 1.0%
Foreign-Born Origin
Europe
48.2%
Asia
21.3%
Latin America
21.1%
Africa
3.3%

Veterans & Disability

Veteran 6.3%
With a Disability 11.1%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.1%
Uninsured 3.9%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 94.0%
Has a Computer 96.9%
Same House 1 Year Ago 85.9%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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