Census Bureau data for Rainbow City city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Rainbow City city
- What is the median household income in Rainbow City city?
- The median household income in Rainbow City city is $59,659 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Rainbow City city?
- The poverty rate in Rainbow City city is 7.7% (U.S. Census Bureau ACS 2023).
- What is the median home value in Rainbow City city?
- $203,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in Rainbow City city?
- The median gross rent in Rainbow City city is $998 per month (U.S. Census Bureau ACS 2023).
- What percentage of Rainbow City city residents have a college degree?
- 21.8% of adults in Rainbow City city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
10,213
Median Income
$59,659
Median Home Value
$203,600
Poverty Rate
7.7%
Unemployment (ACS 2023)
8.6%
Median Age
40.0 yrs
Since 2019
Median Income:
+$9,112 (+18%)
Home Value:
+$37,500 (+22.6%)
Poverty Rate:
-3.4 pp (-30.6%)
Bachelor's+:
-8.2 pp (-27.3%)
Unemployment:
+3.6 pp (+72%)
Demographics
Total Population
10,213
Median Age
40.0
Female
55.2%
Race & Ethnicity
Hispanic or Latino 4.0%
White (non-Hisp.) 80.3%
Black 9.6%
Asian 2.5%
Two or More 3.9%
Other 2.6%
Asian Subgroups (% of total pop.)
Indian
1.3%
Vietnamese
1.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$59,659
±$7,773
-$2,368 vs. state
Per Capita Income
$111,751
Median Family Income
$75,616
Poverty Rate
7.7%
-3.6 pp vs. state
Child Poverty Rate
13.3%
Working-Age Poverty Rate
—
SNAP Recipients
18.6%
Social Security Income
—
Retirement Income
33.3%
Household Income Distribution
< $10k
2.6%
$10–15k
7.6%
$15–25k
11.0%
$25–35k
4.6%
$35–50k
13.7%
$50–75k
20.0%
$75–100k
10.6%
$100–150k
15.9%
$150–200k
5.2%
$200k+
8.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
4,565
Owner-Occupied
64.1%
Renter-Occupied
35.9%
Vacancy Rate
15.1%
Median Home Value
$203,600
+$8,500 vs. state
Median Gross Rent
$998
Owner Cost Burden (30%+)
21.7%
Renter Cost Burden (30%+)
53.4%
Home Value Distribution
< $50k
8.7%
$50–100k
4.8%
$100–200k
13.8%
$200–300k
29.4%
$300–500k
17.2%
$500k–$1M
4.3%
$1M+
0.4%
Gross Rent Distribution
< $500
1.9%
$500–1k
48.5%
$1–1.5k
42.3%
$1.5–2k
4.1%
$3.5k+
3.2%
Vehicle Availability
No vehicle
5.4%
1 vehicle
32.9%
2 vehicles
36.7%
3+
24.9%
Housing Type
Single-fam. det.
63.5%
2–4 units
0.3%
5–19 units
8.5%
20+ units
4.1%
Mobile home
9.0%
Housing Age
Pre-1940
0.6%
1940–1969
0.4%
1970–1999
24.6%
2000–2009
21.8%
2010+
7.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
84.9%
Bachelor's or Higher
21.8%
-6.0 pp vs. state
Graduate Degree
7.4%
Some College / Associate
16.5%
Less Than High School
5.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
54.1%
Unemployment Rate
8.6%
+3.8 pp vs. state
Work from Home
8.7%
Self-Employed
9.3%
Government Workers
11.9%
Private For-Profit
78.9%
Industry
Retail
18.2%
Edu/Health
16.9%
Manufacturing
16.4%
Construction
11.2%
Finance
10.4%
Arts/Entmt.
10.3%
Public Admin
3.1%
Prof. Services
2.1%
Wholesale
2.1%
Transportation
1.8%
Information
1.8%
Agriculture
0.3%
Occupation
Management
31.0%
Sales
29.2%
Food Prep
19.1%
Production
13.4%
Construction
7.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
26.1 min
Drove Alone
77.3%
Carpool
11.1%
Public Transit
0.0%
Work from Home
8.7%
Walked
2.5%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
3,877
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
49.2%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.9%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.7%
5–9
4.7%
10–14
10.3%
15–19
4.4%
20–24
6.4%
25–34
12.9%
35–44
11.2%
45–54
14.4%
55–64
6.4%
65–74
6.5%
75–84
10.0%
85+
6.8%
Under 18: 22.8%
Working age (18–64): 77.2%
65 and over: 18.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
5.6%
Naturalized Citizen
39.9%
Speaks English Less Than Very Well
2.6%
Foreign-Born Origin
Asia
45.5%
Latin America
37.8%
Europe
10.5%
Africa
3.2%
Veterans & Disability
Veteran
7.4%
With a Disability
19.1%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
90.0%
Uninsured
10.0%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
88.4%
Has a Computer
97.6%
Same House 1 Year Ago
87.2%
Moved from Abroad
1.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023