River Falls city, Wisconsin
CityPopulation: 16,349 (2023 estimate)
Census Bureau data for River Falls city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — River Falls city
- What is the median household income in River Falls city?
- The median household income in River Falls city is $78,078 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in River Falls city?
- The poverty rate in River Falls city is 4.0% (U.S. Census Bureau ACS 2023).
- What is the median home value in River Falls city?
- $299,800 (U.S. Census Bureau ACS 2023).
- What is the average rent in River Falls city?
- The median gross rent in River Falls city is $1,050 per month (U.S. Census Bureau ACS 2023).
- What percentage of River Falls city residents have a college degree?
- 44.1% of adults in River Falls city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
16,349
Median Income
$78,078
Median Home Value
$299,800
Poverty Rate
4.0%
Unemployment (ACS 2023)
3.4%
Median Age
27.0 yrs
Since 2019
Median Income:
+$18,638 (+31.4%)
Home Value:
+$102,800 (+52.2%)
Poverty Rate:
-0.2 pp (-4.8%)
Bachelor's+:
+5.2 pp (+13.4%)
Unemployment:
+1.3 pp (+61.9%)
Demographics
Total Population
16,349
Median Age
27.0
Female
52.7%
Race & Ethnicity
Hispanic or Latino 2.3%
White (non-Hisp.) 91.6%
Black 0.7%
Asian 1.6%
Two or More 4.1%
Other 0.5%
Asian Subgroups (% of total pop.)
Chinese
0.3%
Indian
0.2%
Filipino
0.1%
Korean
0.1%
Vietnamese
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.2%
Puerto Rican
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$78,078
±$9,468
+$2,408 vs. state
Per Capita Income
$96,239
Median Family Income
$102,868
Poverty Rate
4.0%
-2.6 pp vs. state
Child Poverty Rate
5.4%
Working-Age Poverty Rate
—
SNAP Recipients
7.6%
Social Security Income
—
Retirement Income
24.8%
Household Income Distribution
< $10k
3.4%
$10–15k
2.2%
$15–25k
6.1%
$25–35k
7.3%
$35–50k
13.5%
$50–75k
16.3%
$75–100k
14.5%
$100–150k
21.7%
$150–200k
9.6%
$200k+
5.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
5,877
Owner-Occupied
58.7%
Renter-Occupied
41.3%
Vacancy Rate
6.1%
Median Home Value
$299,800
+$52,400 vs. state
Median Gross Rent
$1,050
Owner Cost Burden (30%+)
11.2%
Renter Cost Burden (30%+)
36.2%
Home Value Distribution
< $50k
1.9%
$50–100k
0.5%
$100–200k
3.1%
$200–300k
33.2%
$300–500k
44.3%
$500k–$1M
5.4%
$1M+
0.2%
Gross Rent Distribution
< $500
7.7%
$500–1k
38.6%
$1–1.5k
30.1%
$1.5–2k
16.1%
$2–2.5k
5.4%
$2.5–3.5k
2.1%
Vehicle Availability
No vehicle
6.0%
1 vehicle
32.2%
2 vehicles
36.6%
3+
25.3%
Housing Type
Single-fam. det.
49.8%
Single-fam. att.
14.7%
2–4 units
3.1%
5–19 units
6.5%
20+ units
11.9%
Mobile home
1.9%
Housing Age
Pre-1940
9.9%
1940–1969
2.6%
1970–1999
12.5%
2000–2009
23.0%
2010+
12.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
97.3%
Bachelor's or Higher
44.1%
+11.3 pp vs. state
Graduate Degree
15.3%
Some College / Associate
18.5%
Less Than High School
0.2%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
71.7%
Unemployment Rate
3.4%
+0.1 pp vs. state
Work from Home
10.5%
Self-Employed
3.4%
Government Workers
19.6%
Private For-Profit
76.9%
Industry
Edu/Health
32.5%
Manufacturing
16.3%
Retail
12.6%
Arts/Entmt.
11.6%
Finance
5.1%
Prof. Services
4.7%
Construction
3.8%
Public Admin
3.1%
Transportation
2.3%
Wholesale
2.2%
Agriculture
1.6%
Information
0.8%
Occupation
Management
38.8%
Food Prep
20.6%
Sales
19.8%
Production
14.9%
Construction
5.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
21.4 min
Drove Alone
71.1%
Carpool
9.1%
Public Transit
0.0%
Work from Home
10.5%
Walked
8.3%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
5,519
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
42.3%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
19.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
3.5%
5–9
5.1%
10–14
5.7%
15–19
13.8%
20–24
19.9%
25–34
11.4%
35–44
10.5%
45–54
9.4%
55–64
4.2%
65–74
5.0%
75–84
7.0%
85+
3.4%
Under 18: 17.1%
Working age (18–64): 82.9%
65 and over: 11.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
2.5%
Naturalized Citizen
41.8%
Speaks English Less Than Very Well
0.9%
Foreign-Born Origin
Asia
56.7%
Europe
26.4%
Latin America
7.6%
Africa
4.9%
Veterans & Disability
Veteran
3.6%
With a Disability
9.9%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
97.3%
Uninsured
2.7%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
92.4%
Has a Computer
97.3%
Same House 1 Year Ago
68.9%
Moved from Abroad
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023