San Marcos city, California
CityPopulation: 94,078 (2023 estimate)
Located in California , California
Census Bureau data for San Marcos city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — San Marcos city
- What is the median household income in San Marcos city?
- The median household income in San Marcos city is $105,286 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in San Marcos city?
- The poverty rate in San Marcos city is 7.4% (U.S. Census Bureau ACS 2023).
- What is the median home value in San Marcos city?
- $792,400 (U.S. Census Bureau ACS 2023).
- What is the average rent in San Marcos city?
- The median gross rent in San Marcos city is $2,191 per month (U.S. Census Bureau ACS 2023).
- What percentage of San Marcos city residents have a college degree?
- 42.7% of adults in San Marcos city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
94,078
Median Income
$105,286
Median Home Value
$792,400
Poverty Rate
7.4%
Unemployment (ACS 2023)
4.5%
Median Age
36.0 yrs
Since 2019
Median Income:
+$26,489 (+33.6%)
Home Value:
+$254,200 (+47.2%)
Poverty Rate:
+0.7 pp (+10.4%)
Bachelor's+:
+5.7 pp (+15.4%)
Unemployment:
+0.6 pp (+15.4%)
Demographics
Total Population
94,078
Median Age
36.0
Female
50.4%
Race & Ethnicity
Hispanic or Latino 37.3%
White (non-Hisp.) 44.4%
Black 1.5%
Asian 10.9%
Two or More 19.3%
Other 12.4%
Asian Subgroups (% of total pop.)
Filipino
2.9%
Indian
2.1%
Chinese
1.5%
Vietnamese
1.4%
Korean
0.5%
Japanese
0.5%
Hispanic Subgroups (% of total pop.)
Mexican
32.0%
Puerto Rican
0.5%
Cuban
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$105,286
±$5,423
+$8,952 vs. state
Per Capita Income
$138,122
Median Family Income
$124,686
Poverty Rate
7.4%
-1.0 pp vs. state
Child Poverty Rate
6.7%
Working-Age Poverty Rate
—
SNAP Recipients
7.1%
Social Security Income
—
Retirement Income
22.2%
Household Income Distribution
< $10k
5.1%
$10–15k
2.1%
$15–25k
5.0%
$25–35k
5.2%
$35–50k
6.8%
$50–75k
12.6%
$75–100k
10.7%
$100–150k
18.2%
$150–200k
13.2%
$200k+
21.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
32,255
Owner-Occupied
63.0%
Renter-Occupied
37.0%
Vacancy Rate
4.3%
Median Home Value
$792,400
+$97,000 vs. state
Median Gross Rent
$2,191
Owner Cost Burden (30%+)
28.4%
Renter Cost Burden (30%+)
51.4%
Home Value Distribution
< $50k
0.8%
$50–100k
1.1%
$100–200k
1.1%
$200–300k
5.0%
$300–500k
10.0%
$500k–$1M
51.6%
$1M+
28.7%
Gross Rent Distribution
< $500
0.9%
$500–1k
6.1%
$1–1.5k
9.2%
$1.5–2k
24.1%
$2–2.5k
25.2%
$2.5–3.5k
15.9%
$3.5k+
18.5%
Vehicle Availability
No vehicle
4.1%
1 vehicle
24.6%
2 vehicles
44.6%
3+
26.6%
Housing Type
Single-fam. det.
51.1%
Single-fam. att.
10.2%
2–4 units
0.6%
5–19 units
4.4%
20+ units
15.8%
Mobile home
10.7%
Housing Age
Pre-1940
0.4%
1940–1969
0.2%
1970–1999
20.0%
2000–2009
27.0%
2010+
11.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
88.1%
Bachelor's or Higher
42.7%
+6.2 pp vs. state
Graduate Degree
14.4%
Some College / Associate
19.7%
Less Than High School
7.5%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
65.2%
Unemployment Rate
4.5%
-1.9 pp vs. state
Work from Home
18.7%
Self-Employed
6.6%
Government Workers
11.1%
Private For-Profit
82.2%
Industry
Edu/Health
20.6%
Prof. Services
15.6%
Manufacturing
12.0%
Arts/Entmt.
10.4%
Retail
9.9%
Construction
7.5%
Finance
5.6%
Transportation
4.6%
Public Admin
2.9%
Information
2.8%
Wholesale
2.7%
Agriculture
0.8%
Occupation
Management
45.7%
Sales
19.8%
Food Prep
17.2%
Production
9.6%
Construction
7.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
27.1 min
Drove Alone
69.8%
Carpool
7.9%
Public Transit
0.5%
Work from Home
18.7%
Walked
1.6%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
30,880
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
57.5%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
28.9%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.2%
5–9
7.7%
10–14
7.3%
15–19
7.9%
20–24
6.2%
25–34
12.4%
35–44
15.4%
45–54
12.7%
55–64
5.9%
65–74
5.1%
75–84
7.7%
85+
3.7%
Under 18: 25.6%
Working age (18–64): 74.4%
65 and over: 13.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
22.4%
Naturalized Citizen
57.2%
Speaks English Less Than Very Well
12.3%
Foreign-Born Origin
Latin America
54.2%
Asia
34.8%
Europe
7.4%
Africa
1.1%
Veterans & Disability
Veteran
6.4%
With a Disability
10.8%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
92.9%
Uninsured
7.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
94.8%
Has a Computer
97.9%
Same House 1 Year Ago
87.9%
Moved from Abroad
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023