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Santa Rosa city, California

City

Population: 177,216 (2023 estimate)

Located in California , California

Census Bureau data for Santa Rosa city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Santa Rosa city

What is the median household income in Santa Rosa city?
The median household income in Santa Rosa city is $97,410 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Santa Rosa city?
The poverty rate in Santa Rosa city is 5.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Santa Rosa city?
$685,000 (U.S. Census Bureau ACS 2023).
What is the average rent in Santa Rosa city?
The median gross rent in Santa Rosa city is $2,084 per month (U.S. Census Bureau ACS 2023).
What percentage of Santa Rosa city residents have a college degree?
34.8% of adults in Santa Rosa city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
177,216
Median Income
$97,410
Median Home Value
$685,000
Poverty Rate
5.4%
Unemployment (ACS 2023)
5.5%
Median Age
40.0 yrs
Since 2019 Median Income: +$21,780 (+28.8%) Home Value: +$144,400 (+26.7%) Poverty Rate: -0.7 pp (-11.5%) Bachelor's+: +2.2 pp (+6.7%) Unemployment: +0.8 pp (+17%)

Demographics

Total Population 177,216
Median Age 40.0
Female 51.4%
Race & Ethnicity
Hispanic or Latino 35.8% White (non-Hisp.) 51.0% Black 1.9% Asian 6.5% Two or More 13.4% Other 20.0%
Asian Subgroups (% of total pop.)
Filipino
1.3%
Chinese
1.1%
Vietnamese
1.1%
Indian
1.0%
Korean
0.3%
Japanese
0.3%
Hispanic Subgroups (% of total pop.)
Mexican
30.3%
Puerto Rican
0.5%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $97,410 ±$3,417
+$1,076 vs. state
Per Capita Income $126,759
Median Family Income $115,964
Poverty Rate 5.4%
-3.0 pp vs. state
Child Poverty Rate 8.9%
Working-Age Poverty Rate
SNAP Recipients 9.1%
Social Security Income
Retirement Income 25.4%
Household Income Distribution
< $10k
3.5%
$10–15k
2.8%
$15–25k
4.1%
$25–35k
4.4%
$35–50k
7.7%
$50–75k
15.6%
$75–100k
13.4%
$100–150k
19.5%
$150–200k
12.8%
$200k+
16.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 70,961
Owner-Occupied 56.2%
Renter-Occupied 43.8%
Vacancy Rate 3.8%
Median Home Value $685,000
-$10,400 vs. state
Median Gross Rent $2,084
Owner Cost Burden (30%+) 30.3%
Renter Cost Burden (30%+) 42.1%
Home Value Distribution
< $50k
1.9%
$50–100k
1.8%
$100–200k
1.3%
$200–300k
2.7%
$300–500k
11.0%
$500k–$1M
65.4%
$1M+
14.3%
Gross Rent Distribution
< $500
4.1%
$500–1k
5.1%
$1–1.5k
12.9%
$1.5–2k
24.0%
$2–2.5k
23.2%
$2.5–3.5k
15.4%
$3.5k+
15.3%
Vehicle Availability
No vehicle
5.9%
1 vehicle
32.4%
2 vehicles
37.4%
3+
24.3%
Housing Type
Single-fam. det.
57.8%
Single-fam. att.
10.4%
2–4 units
2.9%
5–19 units
4.9%
20+ units
9.0%
Mobile home
3.8%
Housing Age
Pre-1940
4.9%
1940–1969
4.4%
1970–1999
20.9%
2000–2009
12.3%
2010+
6.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 85.5%
Bachelor's or Higher 34.8%
-1.7 pp vs. state
Graduate Degree 13.4%
Some College / Associate 21.9%
Less Than High School 8.5%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.6%
Unemployment Rate 5.5%
-0.9 pp vs. state
Work from Home 10.5%
Self-Employed 7.5%
Government Workers 12.6%
Private For-Profit 79.6%
Industry
Edu/Health
23.3%
Prof. Services
11.8%
Manufacturing
11.6%
Retail
11.2%
Arts/Entmt.
9.2%
Construction
8.8%
Finance
4.3%
Public Admin
3.9%
Transportation
3.7%
Agriculture
2.6%
Wholesale
2.0%
Information
1.6%
Occupation
Management
39.9%
Food Prep
19.6%
Sales
19.2%
Production
10.7%
Construction
10.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.6 min
Drove Alone 73.1%
Carpool 11.1%
Public Transit 1.1%
Work from Home 10.5%
Walked 2.3%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 68,234
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 45.1%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 17.7%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.9%
5–9
5.4%
10–14
6.5%
15–19
6.0%
20–24
5.8%
25–34
13.5%
35–44
14.1%
45–54
12.9%
55–64
6.2%
65–74
5.9%
75–84
11.2%
85+
5.1%
Under 18: 20.5% Working age (18–64): 79.5% 65 and over: 18.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 20.8%
Naturalized Citizen 44.5%
Speaks English Less Than Very Well 15.1%
Foreign-Born Origin
Latin America
64.1%
Asia
22.7%
Europe
7.0%
Africa
3.0%

Veterans & Disability

Veteran 4.5%
With a Disability 12.7%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 93.6%
Uninsured 6.4%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 94.1%
Has a Computer 97.0%
Same House 1 Year Ago 86.5%
Moved from Abroad 0.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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