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Sturgeon Bay city, Wisconsin

City

Population: 9,702 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Sturgeon Bay city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Sturgeon Bay city

What is the median household income in Sturgeon Bay city?
The median household income in Sturgeon Bay city is $56,882 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Sturgeon Bay city?
The poverty rate in Sturgeon Bay city is 6.2% (U.S. Census Bureau ACS 2023).
What is the median home value in Sturgeon Bay city?
$217,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Sturgeon Bay city?
The median gross rent in Sturgeon Bay city is $1,011 per month (U.S. Census Bureau ACS 2023).
What percentage of Sturgeon Bay city residents have a college degree?
27.9% of adults in Sturgeon Bay city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
9,702
Median Income
$56,882
Median Home Value
$217,600
Poverty Rate
6.2%
Unemployment (ACS 2023)
4.6%
Median Age
46.0 yrs
Since 2019 Median Income: $-791 (-1.4%) Home Value: +$70,600 (+48%) Poverty Rate: +0.3 pp (+5.1%) Bachelor's+: +0.2 pp (+0.7%) Unemployment: +1.1 pp (+31.4%)

Demographics

Total Population 9,702
Median Age 46.0
Female 51.3%
Race & Ethnicity
Hispanic or Latino 5.2% White (non-Hisp.) 89.0% Black 1.0% Asian 0.6% Two or More 6.3%
Asian Subgroups (% of total pop.)
Chinese
0.2%
Filipino
0.2%
Indian
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $56,882 ±$7,148
-$18,788 vs. state
Per Capita Income $85,075
Median Family Income $90,325
Poverty Rate 6.2%
-0.4 pp vs. state
Child Poverty Rate 7.2%
Working-Age Poverty Rate
SNAP Recipients 13.3%
Social Security Income
Retirement Income 29.9%
Household Income Distribution
< $10k
5.7%
$10–15k
3.8%
$15–25k
8.0%
$25–35k
8.8%
$35–50k
16.2%
$50–75k
21.3%
$75–100k
7.9%
$100–150k
16.3%
$150–200k
6.3%
$200k+
5.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 5,686
Owner-Occupied 64.1%
Renter-Occupied 35.9%
Vacancy Rate 13.5%
Median Home Value $217,600
-$29,800 vs. state
Median Gross Rent $1,011
Owner Cost Burden (30%+) 18.4%
Renter Cost Burden (30%+) 27.7%
Home Value Distribution
< $50k
7.6%
$50–100k
4.3%
$100–200k
15.0%
$200–300k
24.3%
$300–500k
17.4%
$500k–$1M
11.5%
$1M+
2.9%
Gross Rent Distribution
< $500
12.9%
$500–1k
36.0%
$1–1.5k
42.1%
$1.5–2k
9.0%
Vehicle Availability
No vehicle
4.0%
1 vehicle
44.3%
2 vehicles
34.6%
3+
17.1%
Housing Type
Single-fam. det.
62.2%
Single-fam. att.
1.3%
2–4 units
5.8%
5–19 units
9.1%
20+ units
6.1%
Mobile home
7.2%
Housing Age
Pre-1940
17.5%
1940–1969
8.3%
1970–1999
20.4%
2000–2009
11.7%
2010+
12.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 96.5%
Bachelor's or Higher 27.9%
-4.9 pp vs. state
Graduate Degree 8.8%
Some College / Associate 24.7%
Less Than High School 0.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 63.0%
Unemployment Rate 4.6%
+1.3 pp vs. state
Work from Home 10.3%
Self-Employed 8.2%
Government Workers 13.7%
Private For-Profit 77.3%
Industry
Manufacturing
22.3%
Edu/Health
15.9%
Prof. Services
11.7%
Retail
11.4%
Arts/Entmt.
8.0%
Construction
6.1%
Finance
3.8%
Transportation
3.4%
Public Admin
3.4%
Wholesale
2.8%
Information
2.4%
Agriculture
0.9%
Occupation
Management
39.2%
Sales
19.7%
Food Prep
17.5%
Production
14.7%
Construction
8.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 15.4 min
Drove Alone 76.7%
Carpool 7.2%
Public Transit 0.3%
Work from Home 10.3%
Walked 4.1%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 4,919
Avg. Household Size 1.00
Avg. Family Size
Married-Couple Households 39.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 14.2%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.0%
5–9
4.8%
10–14
5.6%
15–19
3.9%
20–24
5.2%
25–34
11.2%
35–44
12.1%
45–54
11.0%
55–64
7.0%
65–74
9.5%
75–84
16.5%
85+
6.6%
Under 18: 16.7% Working age (18–64): 83.3% 65 and over: 25.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 1.9%
Naturalized Citizen 64.7%
Speaks English Less Than Very Well 0.3%
Foreign-Born Origin
Latin America
57.6%
Asia
30.4%
Europe
12.0%

Veterans & Disability

Veteran 6.9%
With a Disability 12.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 97.7%
Uninsured 2.3%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 86.7%
Has a Computer 93.0%
Same House 1 Year Ago 90.6%
Moved from Abroad 0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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