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Superior city, Wisconsin

City

Population: 26,550 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Superior city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Superior city

What is the median household income in Superior city?
The median household income in Superior city is $63,415 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Superior city?
The poverty rate in Superior city is 7.2% (U.S. Census Bureau ACS 2023).
What is the median home value in Superior city?
$168,500 (U.S. Census Bureau ACS 2023).
What is the average rent in Superior city?
The median gross rent in Superior city is $881 per month (U.S. Census Bureau ACS 2023).
What percentage of Superior city residents have a college degree?
28.7% of adults in Superior city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
26,550
Median Income
$63,415
Median Home Value
$168,500
Poverty Rate
7.2%
Unemployment (ACS 2023)
3.6%
Median Age
38.0 yrs
Since 2019 Median Income: +$16,458 (+35%) Home Value: +$47,700 (+39.5%) Poverty Rate: -4.2 pp (-36.8%) Bachelor's+: +5.1 pp (+21.6%) Unemployment: +0.3 pp (+9.1%)

Demographics

Total Population 26,550
Median Age 38.0
Female 51.4%
Race & Ethnicity
Hispanic or Latino 2.1% White (non-Hisp.) 88.8% Black 1.7% Asian 1.6% Two or More 5.6% Other 0.2%
Asian Subgroups (% of total pop.)
Vietnamese
0.7%
Chinese
0.5%
Indian
0.1%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.5%
Puerto Rican
0.2%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $63,415 ±$5,806
-$12,255 vs. state
Per Capita Income $82,723
Median Family Income $95,739
Poverty Rate 7.2%
+0.6 pp vs. state
Child Poverty Rate 12.1%
Working-Age Poverty Rate
SNAP Recipients 15.0%
Social Security Income
Retirement Income 23.6%
Household Income Distribution
< $10k
4.6%
$10–15k
6.0%
$15–25k
8.0%
$25–35k
10.5%
$35–50k
11.6%
$50–75k
14.9%
$75–100k
14.0%
$100–150k
19.3%
$150–200k
6.6%
$200k+
4.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 12,509
Owner-Occupied 61.2%
Renter-Occupied 38.8%
Vacancy Rate 6.4%
Median Home Value $168,500
-$78,900 vs. state
Median Gross Rent $881
Owner Cost Burden (30%+) 11.3%
Renter Cost Burden (30%+) 34.8%
Home Value Distribution
< $50k
6.4%
$50–100k
11.7%
$100–200k
22.3%
$200–300k
20.7%
$300–500k
12.1%
$500k–$1M
1.5%
$1M+
0.4%
Gross Rent Distribution
< $500
19.1%
$500–1k
41.3%
$1–1.5k
22.8%
$1.5–2k
13.7%
$2–2.5k
1.2%
$2.5–3.5k
0.2%
$3.5k+
1.6%
Vehicle Availability
No vehicle
10.3%
1 vehicle
37.8%
2 vehicles
34.4%
3+
17.5%
Housing Type
Single-fam. det.
62.7%
Single-fam. att.
3.1%
2–4 units
6.1%
5–19 units
4.8%
20+ units
8.7%
Mobile home
2.6%
Housing Age
Pre-1940
34.6%
1940–1969
8.8%
1970–1999
16.1%
2000–2009
5.4%
2010+
2.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 94.1%
Bachelor's or Higher 28.7%
-4.1 pp vs. state
Graduate Degree 7.5%
Some College / Associate 22.2%
Less Than High School 1.0%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.2%
Unemployment Rate 3.6%
+0.3 pp vs. state
Work from Home 7.0%
Self-Employed 3.5%
Government Workers 16.1%
Private For-Profit 80.4%
Industry
Edu/Health
25.3%
Retail
14.4%
Arts/Entmt.
11.6%
Manufacturing
8.5%
Transportation
8.4%
Prof. Services
7.4%
Finance
5.6%
Construction
5.5%
Public Admin
5.1%
Wholesale
1.6%
Agriculture
1.6%
Information
0.5%
Occupation
Management
33.1%
Food Prep
22.8%
Sales
18.1%
Production
16.8%
Construction
9.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 16.4 min
Drove Alone 74.3%
Carpool 11.4%
Public Transit 1.2%
Work from Home 7.0%
Walked 5.6%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 11,704
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 37.3%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 13.9%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.6%
5–9
4.7%
10–14
6.0%
15–19
6.6%
20–24
7.7%
25–34
14.4%
35–44
14.1%
45–54
11.9%
55–64
6.2%
65–74
6.6%
75–84
10.0%
85+
4.5%
Under 18: 19.2% Working age (18–64): 80.8% 65 and over: 17.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.2%
Naturalized Citizen 50.2%
Speaks English Less Than Very Well 1.2%
Foreign-Born Origin
Asia
56.9%
Europe
22.2%
Latin America
8.9%
Africa
7.9%

Veterans & Disability

Veteran 7.5%
With a Disability 15.9%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 94.6%
Uninsured 5.4%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 86.3%
Has a Computer 93.4%
Same House 1 Year Ago 86.4%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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