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Watertown city, Wisconsin

City

Population: 22,873 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Watertown city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Watertown city

What is the median household income in Watertown city?
The median household income in Watertown city is $68,333 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Watertown city?
The poverty rate in Watertown city is 7.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Watertown city?
$211,500 (U.S. Census Bureau ACS 2023).
What is the average rent in Watertown city?
The median gross rent in Watertown city is $1,061 per month (U.S. Census Bureau ACS 2023).
What percentage of Watertown city residents have a college degree?
19.0% of adults in Watertown city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
22,873
Median Income
$68,333
Median Home Value
$211,500
Poverty Rate
7.8%
Unemployment (ACS 2023)
5.5%
Median Age
40.0 yrs
Since 2019 Median Income: +$16,799 (+32.6%) Home Value: +$58,400 (+38.1%) Poverty Rate: -0.3 pp (-3.7%) Bachelor's+: -0.6 pp (-3.1%) Unemployment: +1.5 pp (+37.5%)

Demographics

Total Population 22,873
Median Age 40.0
Female 54.0%
Race & Ethnicity
Hispanic or Latino 11.5% White (non-Hisp.) 85.1% Black 0.2% Asian 0.1% Two or More 8.7% Other 1.1%
Hispanic Subgroups (% of total pop.)
Mexican
8.9%
Puerto Rican
0.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $68,333 ±$4,245
-$7,337 vs. state
Per Capita Income $77,050
Median Family Income $80,293
Poverty Rate 7.8%
+1.2 pp vs. state
Child Poverty Rate 12.2%
Working-Age Poverty Rate
SNAP Recipients 15.3%
Social Security Income
Retirement Income 27.0%
Household Income Distribution
< $10k
3.8%
$10–15k
1.7%
$15–25k
6.9%
$25–35k
9.5%
$35–50k
12.1%
$50–75k
21.7%
$75–100k
15.4%
$100–150k
20.8%
$150–200k
5.2%
$200k+
2.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 9,360
Owner-Occupied 59.8%
Renter-Occupied 40.2%
Vacancy Rate 4.3%
Median Home Value $211,500
-$35,900 vs. state
Median Gross Rent $1,061
Owner Cost Burden (30%+) 18.8%
Renter Cost Burden (30%+) 33.8%
Home Value Distribution
< $50k
2.1%
$50–100k
1.8%
$100–200k
15.5%
$200–300k
40.1%
$300–500k
13.2%
$500k–$1M
2.2%
$1M+
0.6%
Gross Rent Distribution
< $500
5.2%
$500–1k
35.9%
$1–1.5k
50.0%
$1.5–2k
6.2%
$2–2.5k
1.0%
$2.5–3.5k
0.5%
$3.5k+
1.2%
Vehicle Availability
No vehicle
8.5%
1 vehicle
33.5%
2 vehicles
37.8%
3+
20.2%
Housing Type
Single-fam. det.
61.8%
Single-fam. att.
4.6%
2–4 units
7.1%
5–19 units
8.2%
20+ units
9.7%
Housing Age
Pre-1940
29.2%
1940–1969
4.6%
1970–1999
15.4%
2000–2009
13.0%
2010+
4.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 91.7%
Bachelor's or Higher 19.0%
-13.8 pp vs. state
Graduate Degree 4.8%
Some College / Associate 21.8%
Less Than High School 2.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.3%
Unemployment Rate 5.5%
+2.2 pp vs. state
Work from Home 6.1%
Self-Employed 3.8%
Government Workers 8.9%
Private For-Profit 87.2%
Industry
Manufacturing
27.1%
Edu/Health
23.3%
Retail
14.5%
Arts/Entmt.
6.2%
Construction
5.5%
Prof. Services
5.1%
Transportation
3.6%
Wholesale
2.2%
Finance
2.0%
Public Admin
1.6%
Information
1.3%
Agriculture
1.3%
Occupation
Production
25.2%
Management
23.6%
Food Prep
20.7%
Sales
20.0%
Construction
10.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.7 min
Drove Alone 76.9%
Carpool 10.6%
Public Transit 0.0%
Work from Home 6.1%
Walked 3.9%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 8,962
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 44.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 17.3%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.9%
5–9
5.1%
10–14
6.6%
15–19
7.6%
20–24
8.0%
25–34
10.4%
35–44
12.1%
45–54
11.9%
55–64
5.9%
65–74
7.6%
75–84
9.4%
85+
7.2%
Under 18: 22.2% Working age (18–64): 77.8% 65 and over: 18.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.2%
Naturalized Citizen 53.4%
Speaks English Less Than Very Well 3.4%
Foreign-Born Origin
Latin America
62.7%
Europe
17.9%
Asia
12.7%
Africa
5.5%

Veterans & Disability

Veteran 8.5%
With a Disability 13.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 94.9%
Uninsured 5.1%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 88.7%
Has a Computer 92.8%
Same House 1 Year Ago 88.1%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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