Census Bureau data for Wausau city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Wausau city
- What is the median household income in Wausau city?
- The median household income in Wausau city is $61,877 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Wausau city?
- The poverty rate in Wausau city is 9.0% (U.S. Census Bureau ACS 2023).
- What is the median home value in Wausau city?
- $155,900 (U.S. Census Bureau ACS 2023).
- What is the average rent in Wausau city?
- The median gross rent in Wausau city is $950 per month (U.S. Census Bureau ACS 2023).
- What percentage of Wausau city residents have a college degree?
- 30.0% of adults in Wausau city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
39,893
Median Income
$61,877
Median Home Value
$155,900
Poverty Rate
9.0%
Unemployment (ACS 2023)
4.7%
Median Age
38.0 yrs
Since 2019
Median Income:
+$15,053 (+32.1%)
Home Value:
+$34,000 (+27.9%)
Poverty Rate:
-0.8 pp (-8.2%)
Bachelor's+:
+1.0 pp (+3.4%)
Unemployment:
+0.7 pp (+17.5%)
Demographics
Total Population
39,893
Median Age
38.0
Female
51.4%
Race & Ethnicity
Hispanic or Latino 5.4%
White (non-Hisp.) 77.8%
Black 0.5%
Asian 10.8%
Two or More 5.8%
Other 2.4%
Asian Subgroups (% of total pop.)
Indian
0.6%
Chinese
0.3%
Vietnamese
0.2%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
3.8%
Puerto Rican
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$61,877
±$4,135
-$13,793 vs. state
Per Capita Income
$80,429
Median Family Income
$79,764
Poverty Rate
9.0%
+2.4 pp vs. state
Child Poverty Rate
15.6%
Working-Age Poverty Rate
—
SNAP Recipients
16.9%
Social Security Income
—
Retirement Income
25.1%
Household Income Distribution
< $10k
4.9%
$10–15k
4.9%
$15–25k
8.2%
$25–35k
8.6%
$35–50k
13.7%
$50–75k
20.3%
$75–100k
13.9%
$100–150k
16.3%
$150–200k
4.6%
$200k+
4.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
18,774
Owner-Occupied
57.6%
Renter-Occupied
42.4%
Vacancy Rate
7.3%
Median Home Value
$155,900
-$91,500 vs. state
Median Gross Rent
$950
Owner Cost Burden (30%+)
11.8%
Renter Cost Burden (30%+)
35.9%
Home Value Distribution
< $50k
2.6%
$50–100k
15.3%
$100–200k
29.2%
$200–300k
19.3%
$300–500k
9.4%
$500k–$1M
2.5%
$1M+
0.4%
Gross Rent Distribution
< $500
10.5%
$500–1k
46.1%
$1–1.5k
38.8%
$1.5–2k
3.5%
$2–2.5k
0.5%
$2.5–3.5k
0.2%
$3.5k+
0.3%
Vehicle Availability
No vehicle
9.6%
1 vehicle
39.0%
2 vehicles
38.5%
3+
13.0%
Housing Type
Single-fam. det.
62.8%
Single-fam. att.
2.5%
2–4 units
8.8%
5–19 units
7.1%
20+ units
10.7%
Mobile home
0.3%
Housing Age
Pre-1940
24.6%
1940–1969
7.9%
1970–1999
11.9%
2000–2009
9.5%
2010+
5.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.0%
Bachelor's or Higher
30.0%
-2.8 pp vs. state
Graduate Degree
11.1%
Some College / Associate
21.0%
Less Than High School
3.8%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
64.8%
Unemployment Rate
4.7%
+1.4 pp vs. state
Work from Home
12.7%
Self-Employed
5.4%
Government Workers
10.6%
Private For-Profit
83.9%
Industry
Edu/Health
25.0%
Manufacturing
17.4%
Retail
12.2%
Arts/Entmt.
10.5%
Finance
7.9%
Prof. Services
7.2%
Transportation
4.2%
Public Admin
3.4%
Wholesale
3.3%
Construction
3.1%
Information
1.3%
Agriculture
0.5%
Occupation
Management
35.5%
Food Prep
21.0%
Sales
20.2%
Production
17.0%
Construction
6.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
15.5 min
Drove Alone
72.5%
Carpool
9.1%
Public Transit
0.9%
Work from Home
12.7%
Walked
2.4%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
17,411
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
37.1%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.5%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.2%
5–9
6.0%
10–14
6.4%
15–19
5.9%
20–24
6.0%
25–34
14.6%
35–44
14.3%
45–54
9.5%
55–64
5.3%
65–74
6.9%
75–84
11.1%
85+
4.5%
Under 18: 22.6%
Working age (18–64): 77.4%
65 and over: 18.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
7.0%
Naturalized Citizen
51.1%
Speaks English Less Than Very Well
4.5%
Foreign-Born Origin
Asia
61.6%
Latin America
27.7%
Europe
6.2%
Africa
1.2%
Veterans & Disability
Veteran
6.5%
With a Disability
15.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
92.8%
Uninsured
7.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
87.3%
Has a Computer
92.4%
Same House 1 Year Ago
82.2%
Moved from Abroad
0.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023