Whitefish Bay village, Wisconsin
CityPopulation: 14,750 (2023 estimate)
Census Bureau data for Whitefish Bay village from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Whitefish Bay village
- What is the median household income in Whitefish Bay village?
- The median household income in Whitefish Bay village is $154,255 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Whitefish Bay village?
- The poverty rate in Whitefish Bay village is 2.6% (U.S. Census Bureau ACS 2023).
- What is the median home value in Whitefish Bay village?
- $498,700 (U.S. Census Bureau ACS 2023).
- What is the average rent in Whitefish Bay village?
- The median gross rent in Whitefish Bay village is $1,348 per month (U.S. Census Bureau ACS 2023).
- What percentage of Whitefish Bay village residents have a college degree?
- 81.5% of adults in Whitefish Bay village hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
14,750
Median Income
$154,255
Median Home Value
$498,700
Poverty Rate
2.6%
Unemployment (ACS 2023)
2.9%
Median Age
40.0 yrs
Since 2019
Median Income:
+$29,858 (+24%)
Home Value:
+$111,700 (+28.9%)
Poverty Rate:
-1.1 pp (-29.7%)
Bachelor's+:
+5.7 pp (+7.5%)
Unemployment:
+0.7 pp (+31.8%)
Demographics
Total Population
14,750
Median Age
40.0
Female
50.6%
Race & Ethnicity
Hispanic or Latino 6.2%
White (non-Hisp.) 81.9%
Black 3.6%
Asian 4.0%
Two or More 5.9%
Other 2.0%
Asian Subgroups (% of total pop.)
Chinese
1.2%
Indian
0.8%
Korean
0.5%
Vietnamese
0.3%
Filipino
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Puerto Rican
2.2%
Mexican
2.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$154,255
±$11,003
+$78,585 vs. state
Per Capita Income
$216,250
Median Family Income
$191,181
Poverty Rate
2.6%
-4.0 pp vs. state
Child Poverty Rate
3.9%
Working-Age Poverty Rate
—
SNAP Recipients
2.3%
Social Security Income
—
Retirement Income
24.1%
Household Income Distribution
< $10k
2.1%
$10–15k
1.2%
$15–25k
0.9%
$25–35k
4.8%
$35–50k
3.8%
$50–75k
11.3%
$75–100k
7.4%
$100–150k
17.2%
$150–200k
13.2%
$200k+
38.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
5,597
Owner-Occupied
81.4%
Renter-Occupied
18.6%
Vacancy Rate
2.7%
Median Home Value
$498,700
+$251,300 vs. state
Median Gross Rent
$1,348
Owner Cost Burden (30%+)
13.9%
Renter Cost Burden (30%+)
33.5%
Home Value Distribution
< $50k
1.6%
$50–100k
0.4%
$100–200k
1.1%
$200–300k
9.2%
$300–500k
36.1%
$500k–$1M
38.4%
$1M+
11.3%
Gross Rent Distribution
$500–1k
21.0%
$1–1.5k
41.9%
$1.5–2k
21.1%
$2–2.5k
10.7%
$2.5–3.5k
3.5%
$3.5k+
1.8%
Vehicle Availability
No vehicle
2.7%
1 vehicle
29.6%
2 vehicles
55.1%
3+
12.6%
Housing Type
Single-fam. det.
82.1%
Single-fam. att.
2.1%
2–4 units
2.4%
5–19 units
0.2%
20+ units
3.9%
Mobile home
0.3%
Housing Age
Pre-1940
42.0%
1940–1969
23.7%
1970–1999
4.3%
2000–2009
0.4%
2010+
3.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
98.7%
Bachelor's or Higher
81.5%
+48.7 pp vs. state
Graduate Degree
42.7%
Some College / Associate
7.1%
Less Than High School
0.3%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
70.6%
Unemployment Rate
2.9%
-0.4 pp vs. state
Work from Home
25.0%
Self-Employed
5.5%
Government Workers
11.2%
Private For-Profit
83.1%
Industry
Edu/Health
29.9%
Finance
16.0%
Prof. Services
13.7%
Manufacturing
12.1%
Retail
7.4%
Arts/Entmt.
7.3%
Construction
3.7%
Public Admin
2.4%
Wholesale
2.0%
Transportation
1.6%
Information
1.4%
Agriculture
0.2%
Occupation
Management
67.7%
Sales
15.6%
Food Prep
9.8%
Production
4.5%
Construction
2.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
21.6 min
Drove Alone
66.0%
Carpool
4.2%
Public Transit
1.2%
Work from Home
25.0%
Walked
2.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
5,444
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
68.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
34.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.3%
5–9
8.1%
10–14
9.9%
15–19
6.5%
20–24
2.2%
25–34
8.4%
35–44
15.5%
45–54
13.3%
55–64
8.4%
65–74
5.9%
75–84
9.6%
85+
4.3%
Under 18: 31.2%
Working age (18–64): 68.8%
65 and over: 14.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
6.7%
Naturalized Citizen
70.2%
Speaks English Less Than Very Well
1.0%
Foreign-Born Origin
Asia
41.1%
Europe
35.2%
Latin America
16.2%
Africa
5.4%
Veterans & Disability
Veteran
2.6%
With a Disability
5.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
98.6%
Uninsured
1.4%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
97.1%
Has a Computer
97.7%
Same House 1 Year Ago
92.9%
Moved from Abroad
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023