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Willard city, Missouri

City

Population: 6,418 (2023 estimate)

Located in Missouri , Missouri

Census Bureau data for Willard city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Willard city

What is the median household income in Willard city?
The median household income in Willard city is $87,204 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Willard city?
The poverty rate in Willard city is 10.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Willard city?
$204,300 (U.S. Census Bureau ACS 2023).
What is the average rent in Willard city?
The median gross rent in Willard city is $1,130 per month (U.S. Census Bureau ACS 2023).
What percentage of Willard city residents have a college degree?
34.4% of adults in Willard city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
6,418
Median Income
$87,204
Median Home Value
$204,300
Poverty Rate
10.4%
Unemployment (ACS 2023)
2.6%
Median Age
29.0 yrs
Since 2019 Median Income: +$26,016 (+42.5%) Home Value: +$64,900 (+46.6%) Poverty Rate: +4.9 pp (+89.1%) Bachelor's+: +6.3 pp (+22.4%) Unemployment: +0.7 pp (+36.8%)

Demographics

Total Population 6,418
Median Age 29.0
Female 49.3%
Race & Ethnicity
Hispanic or Latino 4.6% White (non-Hisp.) 91.9% Asian 0.1% Two or More 4.1% Other 1.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $87,204 ±$18,884
+$18,284 vs. state
Per Capita Income $105,326
Median Family Income $112,536
Poverty Rate 10.4%
+2.0 pp vs. state
Child Poverty Rate 11.6%
Working-Age Poverty Rate
SNAP Recipients 9.0%
Social Security Income
Retirement Income 16.1%
Household Income Distribution
< $10k
8.4%
$10–15k
0.2%
$15–25k
5.1%
$25–35k
5.7%
$35–50k
10.1%
$50–75k
12.5%
$75–100k
14.1%
$100–150k
24.8%
$150–200k
14.1%
$200k+
5.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 2,153
Owner-Occupied 70.1%
Renter-Occupied 29.9%
Vacancy Rate 1.0%
Median Home Value $204,300
-$11,300 vs. state
Median Gross Rent $1,130
Owner Cost Burden (30%+) 15.1%
Renter Cost Burden (30%+) 26.9%
Home Value Distribution
< $50k
1.6%
$50–100k
2.1%
$100–200k
15.8%
$200–300k
35.5%
$300–500k
16.7%
Gross Rent Distribution
$500–1k
39.1%
$1–1.5k
45.7%
$1.5–2k
13.0%
$2–2.5k
2.3%
Vehicle Availability
No vehicle
1.3%
1 vehicle
30.5%
2 vehicles
36.3%
3+
31.9%
Housing Type
Single-fam. det.
78.9%
Single-fam. att.
3.9%
2–4 units
5.2%
5–19 units
1.8%
20+ units
4.6%
Mobile home
1.1%
Housing Age
Pre-1940
6.3%
1940–1969
2.2%
1970–1999
13.0%
2000–2009
32.4%
2010+
9.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 96.0%
Bachelor's or Higher 34.4%
+2.5 pp vs. state
Graduate Degree 11.2%
Some College / Associate 20.0%
Less Than High School 1.7%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 70.2%
Unemployment Rate 2.6%
-1.5 pp vs. state
Work from Home 14.6%
Self-Employed 4.7%
Government Workers 18.9%
Private For-Profit 76.5%
Industry
Edu/Health
31.8%
Transportation
12.9%
Arts/Entmt.
9.7%
Manufacturing
8.7%
Retail
8.3%
Prof. Services
6.4%
Construction
5.7%
Finance
4.7%
Public Admin
2.4%
Wholesale
1.6%
Information
1.5%
Agriculture
0.4%
Occupation
Management
46.4%
Production
16.4%
Food Prep
13.7%
Sales
11.9%
Construction
11.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.6 min
Drove Alone 77.4%
Carpool 7.8%
Public Transit 0.0%
Work from Home 14.6%
Walked 0.2%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 2,131
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 60.4%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 34.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
7.7%
5–9
9.4%
10–14
13.6%
15–19
4.9%
20–24
9.0%
25–34
11.6%
35–44
11.5%
45–54
13.1%
55–64
6.8%
65–74
2.7%
75–84
5.4%
85+
3.9%
Under 18: 33.8% Working age (18–64): 66.2% 65 and over: 9.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.4%
Naturalized Citizen 39.3%
Speaks English Less Than Very Well 1.3%
Foreign-Born Origin
Latin America
45.2%
Europe
40.2%
Asia
3.7%

Veterans & Disability

Veteran 7.2%
With a Disability 9.3%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 91.0%
Uninsured 9.0%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 87.9%
Has a Computer 96.6%
Same House 1 Year Ago 88.0%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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