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Williams Bay village, Wisconsin

City

Population: 2,967 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Williams Bay village from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Williams Bay village

What is the median household income in Williams Bay village?
The median household income in Williams Bay village is $70,568 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Williams Bay village?
The poverty rate in Williams Bay village is 5.9% (U.S. Census Bureau ACS 2023).
What is the median home value in Williams Bay village?
$397,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Williams Bay village?
The median gross rent in Williams Bay village is $799 per month (U.S. Census Bureau ACS 2023).
What percentage of Williams Bay village residents have a college degree?
46.2% of adults in Williams Bay village hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
2,967
Median Income
$70,568
Median Home Value
$397,600
Poverty Rate
5.9%
Unemployment (ACS 2023)
2.9%
Median Age
45.0 yrs
Since 2019 Median Income: +$12,121 (+20.7%) Home Value: +$121,400 (+44%) Poverty Rate: +4.6 pp (+353.8%) Bachelor's+: +1.0 pp (+2.2%) Unemployment: -3.5 pp (-54.7%)

Demographics

Total Population 2,967
Median Age 45.0
Female 51.6%
Race & Ethnicity
Hispanic or Latino 8.0% White (non-Hisp.) 86.8% Asian 1.3% Two or More 3.0% Other 5.5%
Asian Subgroups (% of total pop.)
Filipino
1.0%
Chinese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
6.3%
Puerto Rican
1.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $70,568 ±$20,277
-$5,102 vs. state
Per Capita Income $115,153
Median Family Income $120,438
Poverty Rate 5.9%
-0.7 pp vs. state
Child Poverty Rate 4.4%
Working-Age Poverty Rate
SNAP Recipients 6.1%
Social Security Income
Retirement Income 38.3%
Household Income Distribution
< $10k
1.7%
$10–15k
2.3%
$15–25k
9.7%
$25–35k
10.7%
$35–50k
7.5%
$50–75k
20.5%
$75–100k
6.2%
$100–150k
18.9%
$150–200k
10.2%
$200k+
12.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 2,032
Owner-Occupied 75.3%
Renter-Occupied 24.7%
Vacancy Rate 41.3%
Median Home Value $397,600
+$150,200 vs. state
Median Gross Rent $799
Owner Cost Burden (30%+) 32.1%
Renter Cost Burden (30%+) 16.7%
Home Value Distribution
< $50k
3.5%
$50–100k
4.3%
$100–200k
0.4%
$200–300k
19.8%
$300–500k
44.0%
$500k–$1M
19.2%
$1M+
5.3%
Gross Rent Distribution
< $500
32.3%
$500–1k
39.2%
$1–1.5k
8.4%
$1.5–2k
5.3%
$2–2.5k
7.2%
$2.5–3.5k
7.6%
Vehicle Availability
No vehicle
8.1%
1 vehicle
26.7%
2 vehicles
49.3%
3+
15.9%
Housing Type
Single-fam. det.
69.6%
Single-fam. att.
1.8%
2–4 units
3.4%
5–19 units
4.9%
20+ units
6.3%
Housing Age
Pre-1940
20.7%
1940–1969
7.1%
1970–1999
7.0%
2000–2009
11.1%
2010+
10.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 98.9%
Bachelor's or Higher 46.2%
+13.4 pp vs. state
Graduate Degree 18.0%
Some College / Associate 26.3%
Less Than High School 0.3%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 55.8%
Unemployment Rate 2.9%
-0.4 pp vs. state
Work from Home 14.3%
Self-Employed 5.9%
Government Workers 8.6%
Private For-Profit 82.6%
Industry
Edu/Health
25.6%
Manufacturing
13.9%
Retail
12.5%
Construction
10.5%
Arts/Entmt.
8.6%
Prof. Services
7.4%
Wholesale
6.0%
Finance
5.3%
Transportation
5.2%
Agriculture
2.6%
Information
0.3%
Occupation
Management
47.1%
Sales
25.1%
Production
10.8%
Food Prep
10.7%
Construction
6.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 27.4 min
Drove Alone 78.6%
Carpool 4.1%
Public Transit 2.3%
Work from Home 14.3%
Walked 0.7%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 1,192
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 48.7%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 18.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
9.1%
5–9
7.5%
10–14
4.1%
15–19
5.4%
20–24
2.8%
25–34
6.7%
35–44
13.2%
45–54
9.7%
55–64
4.9%
65–74
8.2%
75–84
16.8%
85+
8.0%
Under 18: 23.5% Working age (18–64): 76.5% 65 and over: 28.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.1%
Naturalized Citizen 93.7%
Speaks English Less Than Very Well 0.6%
Foreign-Born Origin
Europe
42.9%
Latin America
36.5%
Asia
14.3%

Veterans & Disability

Veteran 7.0%
With a Disability 14.9%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 93.8%
Uninsured 6.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 84.4%
Has a Computer 91.1%
Same House 1 Year Ago 85.3%
Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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