Census Bureau data for Willits city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Willits city
- What is the median household income in Willits city?
- The median household income in Willits city is $55,971 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Willits city?
- The poverty rate in Willits city is 7.0% (U.S. Census Bureau ACS 2023).
- What is the median home value in Willits city?
- $306,800 (U.S. Census Bureau ACS 2023).
- What is the average rent in Willits city?
- The median gross rent in Willits city is $1,152 per month (U.S. Census Bureau ACS 2023).
- What percentage of Willits city residents have a college degree?
- 17.4% of adults in Willits city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
4,945
Median Income
$55,971
Median Home Value
$306,800
Poverty Rate
7.0%
Unemployment (ACS 2023)
11.8%
Median Age
41.0 yrs
Since 2019
Median Income:
+$20,767 (+59%)
Home Value:
+$55,100 (+21.9%)
Poverty Rate:
-17.4 pp (-71.3%)
Bachelor's+:
-2.1 pp (-10.8%)
Unemployment:
+3.9 pp (+49.4%)
Demographics
Total Population
4,945
Median Age
41.0
Female
53.1%
Race & Ethnicity
Hispanic or Latino 31.9%
White (non-Hisp.) 63.3%
Black 1.1%
Asian 0.6%
Two or More 18.9%
Other 8.7%
Asian Subgroups (% of total pop.)
Vietnamese
0.2%
Chinese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
19.0%
Puerto Rican
1.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$55,971
±$3,627
-$40,363 vs. state
Per Capita Income
$72,729
Median Family Income
$58,894
Poverty Rate
7.0%
-1.4 pp vs. state
Child Poverty Rate
11.7%
Working-Age Poverty Rate
—
SNAP Recipients
13.8%
Social Security Income
—
Retirement Income
28.2%
Household Income Distribution
< $10k
6.4%
$10–15k
10.8%
$15–25k
11.4%
$25–35k
7.0%
$35–50k
6.6%
$50–75k
27.0%
$75–100k
9.5%
$100–150k
11.8%
$150–200k
3.9%
$200k+
5.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
2,106
Owner-Occupied
39.3%
Renter-Occupied
60.7%
Vacancy Rate
7.0%
Median Home Value
$306,800
-$388,600 vs. state
Median Gross Rent
$1,152
Owner Cost Burden (30%+)
35.4%
Renter Cost Burden (30%+)
49.6%
Home Value Distribution
< $50k
10.5%
$50–100k
12.0%
$100–200k
4.6%
$200–300k
12.6%
$300–500k
43.6%
$500k–$1M
8.2%
Gross Rent Distribution
< $500
12.6%
$500–1k
15.6%
$1–1.5k
42.7%
$1.5–2k
24.5%
$2–2.5k
4.5%
Vehicle Availability
No vehicle
16.4%
1 vehicle
45.3%
2 vehicles
26.0%
3+
12.3%
Housing Type
Single-fam. det.
42.5%
Single-fam. att.
6.2%
2–4 units
5.7%
5–19 units
10.6%
20+ units
8.4%
Mobile home
5.1%
Housing Age
Pre-1940
7.4%
1940–1969
9.5%
1970–1999
19.7%
2000–2009
5.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
87.5%
Bachelor's or Higher
17.4%
-19.1 pp vs. state
Graduate Degree
6.6%
Some College / Associate
23.1%
Less Than High School
6.3%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
46.8%
Unemployment Rate
11.8%
+5.4 pp vs. state
Work from Home
10.8%
Self-Employed
2.3%
Government Workers
15.7%
Private For-Profit
82.0%
Industry
Edu/Health
36.8%
Transportation
9.4%
Retail
9.3%
Prof. Services
8.2%
Arts/Entmt.
7.6%
Agriculture
6.9%
Public Admin
6.1%
Manufacturing
5.9%
Construction
4.2%
Wholesale
2.4%
Finance
1.5%
Occupation
Management
27.2%
Sales
22.3%
Food Prep
21.3%
Construction
17.6%
Production
11.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
15.3 min
Drove Alone
66.5%
Carpool
9.6%
Public Transit
0.0%
Work from Home
10.8%
Walked
13.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
1,959
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
26.9%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
15.4%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.8%
5–9
8.1%
10–14
7.3%
15–19
7.2%
20–24
5.8%
25–34
7.3%
35–44
13.4%
45–54
8.7%
55–64
4.4%
65–74
3.3%
75–84
16.6%
85+
7.3%
Under 18: 24.9%
Working age (18–64): 75.1%
65 and over: 28.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
10.4%
Naturalized Citizen
37.0%
Speaks English Less Than Very Well
7.0%
Foreign-Born Origin
Latin America
86.2%
Europe
8.2%
Asia
5.6%
Veterans & Disability
Veteran
6.1%
With a Disability
24.5%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
95.8%
Uninsured
4.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
77.8%
Has a Computer
81.6%
Same House 1 Year Ago
78.0%
Moved from Abroad
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023