Census Bureau data for Willmar city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Willmar city
- What is the median household income in Willmar city?
- The median household income in Willmar city is $63,368 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Willmar city?
- The poverty rate in Willmar city is 10.9% (U.S. Census Bureau ACS 2023).
- What is the median home value in Willmar city?
- $186,000 (U.S. Census Bureau ACS 2023).
- What is the average rent in Willmar city?
- The median gross rent in Willmar city is $830 per month (U.S. Census Bureau ACS 2023).
- What percentage of Willmar city residents have a college degree?
- 24.5% of adults in Willmar city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
21,136
Median Income
$63,368
Median Home Value
$186,000
Poverty Rate
10.9%
Unemployment (ACS 2023)
4.7%
Median Age
35.0 yrs
Since 2019
Median Income:
+$15,542 (+32.5%)
Home Value:
+$53,000 (+39.8%)
Poverty Rate:
-2.3 pp (-17.4%)
Bachelor's+:
+5.2 pp (+26.9%)
Unemployment:
-0.1 pp (-2.1%)
Demographics
Total Population
21,136
Median Age
35.0
Female
52.0%
Race & Ethnicity
Hispanic or Latino 24.9%
White (non-Hisp.) 59.6%
Black 10.5%
Asian 2.4%
Two or More 6.6%
Other 11.2%
Hispanic Subgroups (% of total pop.)
Mexican
16.2%
Puerto Rican
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$63,368
±$5,407
-$24,188 vs. state
Per Capita Income
$76,173
Median Family Income
$78,085
Poverty Rate
10.9%
+5.4 pp vs. state
Child Poverty Rate
20.3%
Working-Age Poverty Rate
—
SNAP Recipients
17.5%
Social Security Income
—
Retirement Income
20.5%
Household Income Distribution
< $10k
6.9%
$10–15k
2.3%
$15–25k
7.8%
$25–35k
9.8%
$35–50k
11.3%
$50–75k
21.4%
$75–100k
16.6%
$100–150k
14.6%
$150–200k
5.0%
$200k+
4.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
8,880
Owner-Occupied
57.5%
Renter-Occupied
42.5%
Vacancy Rate
6.9%
Median Home Value
$186,000
-$119,500 vs. state
Median Gross Rent
$830
Owner Cost Burden (30%+)
19.9%
Renter Cost Burden (30%+)
26.9%
Home Value Distribution
< $50k
6.1%
$50–100k
7.3%
$100–200k
22.0%
$200–300k
26.0%
$300–500k
14.1%
$500k–$1M
1.0%
$1M+
0.5%
Gross Rent Distribution
< $500
13.0%
$500–1k
55.8%
$1–1.5k
24.3%
$1.5–2k
6.2%
$2–2.5k
0.6%
Vehicle Availability
No vehicle
9.5%
1 vehicle
36.9%
2 vehicles
36.6%
3+
17.0%
Housing Type
Single-fam. det.
58.1%
Single-fam. att.
5.8%
2–4 units
4.0%
5–19 units
3.3%
20+ units
17.5%
Mobile home
2.3%
Housing Age
Pre-1940
15.3%
1940–1969
4.4%
1970–1999
15.3%
2000–2009
12.0%
2010+
3.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
85.7%
Bachelor's or Higher
24.5%
-14.3 pp vs. state
Graduate Degree
7.9%
Some College / Associate
21.1%
Less Than High School
8.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
67.1%
Unemployment Rate
4.7%
+0.8 pp vs. state
Work from Home
7.2%
Self-Employed
5.6%
Government Workers
11.1%
Private For-Profit
83.1%
Industry
Edu/Health
29.3%
Retail
14.3%
Manufacturing
13.9%
Arts/Entmt.
9.4%
Prof. Services
6.3%
Construction
4.9%
Transportation
4.6%
Finance
4.0%
Agriculture
3.6%
Public Admin
2.9%
Wholesale
1.2%
Information
0.4%
Occupation
Management
33.7%
Production
21.0%
Sales
19.3%
Food Prep
17.1%
Construction
8.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
12.9 min
Drove Alone
75.3%
Carpool
11.7%
Public Transit
1.9%
Work from Home
7.2%
Walked
1.5%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
8,271
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
41.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
15.9%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.3%
5–9
7.2%
10–14
7.0%
15–19
6.5%
20–24
6.8%
25–34
14.6%
35–44
11.3%
45–54
10.3%
55–64
4.9%
65–74
6.3%
75–84
10.3%
85+
4.5%
Under 18: 25.6%
Working age (18–64): 74.4%
65 and over: 17.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
16.9%
Naturalized Citizen
31.7%
Speaks English Less Than Very Well
12.8%
Foreign-Born Origin
Latin America
54.7%
Africa
29.1%
Asia
9.6%
Europe
2.3%
Veterans & Disability
Veteran
5.3%
With a Disability
16.8%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
90.7%
Uninsured
9.3%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
88.3%
Has a Computer
94.9%
Same House 1 Year Ago
85.5%
Moved from Abroad
0.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023