Census Bureau data for Willows city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Willows city
- What is the median household income in Willows city?
- The median household income in Willows city is $78,179 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Willows city?
- The poverty rate in Willows city is 11.6% (U.S. Census Bureau ACS 2023).
- What is the median home value in Willows city?
- $286,200 (U.S. Census Bureau ACS 2023).
- What is the average rent in Willows city?
- The median gross rent in Willows city is $1,149 per month (U.S. Census Bureau ACS 2023).
- What percentage of Willows city residents have a college degree?
- 19.7% of adults in Willows city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
6,239
Median Income
$78,179
Median Home Value
$286,200
Poverty Rate
11.6%
Unemployment (ACS 2023)
9.4%
Median Age
35.0 yrs
Since 2019
Median Income:
+$34,959 (+80.9%)
Home Value:
+$65,600 (+29.7%)
Poverty Rate:
-6.4 pp (-35.6%)
Bachelor's+:
+5.5 pp (+38.7%)
Unemployment:
+1.9 pp (+25.3%)
Demographics
Total Population
6,239
Median Age
35.0
Female
48.4%
Race & Ethnicity
Hispanic or Latino 37.2%
White (non-Hisp.) 50.6%
Black 0.5%
Asian 6.5%
Two or More 21.1%
Other 15.6%
Asian Subgroups (% of total pop.)
Chinese
3.1%
Japanese
1.6%
Vietnamese
1.5%
Hispanic Subgroups (% of total pop.)
Mexican
36.1%
Cuban
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$78,179
±$17,079
-$18,155 vs. state
Per Capita Income
$84,410
Median Family Income
$77,654
Poverty Rate
11.6%
+3.2 pp vs. state
Child Poverty Rate
18.2%
Working-Age Poverty Rate
—
SNAP Recipients
14.6%
Social Security Income
—
Retirement Income
15.8%
Household Income Distribution
< $10k
2.3%
$10–15k
4.6%
$15–25k
6.6%
$25–35k
9.3%
$35–50k
13.6%
$50–75k
11.3%
$75–100k
16.5%
$100–150k
20.6%
$150–200k
9.9%
$200k+
5.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
2,465
Owner-Occupied
54.1%
Renter-Occupied
45.9%
Vacancy Rate
10.3%
Median Home Value
$286,200
-$409,200 vs. state
Median Gross Rent
$1,149
Owner Cost Burden (30%+)
16.5%
Renter Cost Burden (30%+)
34.7%
Home Value Distribution
< $50k
5.7%
$50–100k
7.8%
$200–300k
43.4%
$300–500k
29.9%
$500k–$1M
9.9%
$1M+
1.5%
Gross Rent Distribution
< $500
7.3%
$500–1k
23.0%
$1–1.5k
37.7%
$1.5–2k
30.1%
$3.5k+
1.8%
Vehicle Availability
No vehicle
2.0%
1 vehicle
34.1%
2 vehicles
38.0%
3+
25.9%
Housing Type
Single-fam. det.
56.4%
2–4 units
1.0%
5–19 units
8.8%
20+ units
11.8%
Mobile home
3.8%
Housing Age
Pre-1940
7.5%
1940–1969
7.8%
1970–1999
12.4%
2000–2009
10.8%
2010+
3.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
79.6%
Bachelor's or Higher
19.7%
-16.8 pp vs. state
Graduate Degree
4.5%
Some College / Associate
19.7%
Less Than High School
8.5%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
66.8%
Unemployment Rate
9.4%
+3.0 pp vs. state
Work from Home
6.2%
Self-Employed
8.8%
Government Workers
18.1%
Private For-Profit
71.9%
Industry
Edu/Health
14.7%
Manufacturing
12.3%
Public Admin
10.8%
Construction
10.1%
Agriculture
10.1%
Arts/Entmt.
9.1%
Retail
8.6%
Transportation
7.7%
Finance
2.6%
Prof. Services
0.6%
Occupation
Management
29.2%
Food Prep
20.9%
Sales
18.4%
Construction
17.2%
Production
14.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
21.3 min
Drove Alone
70.9%
Carpool
12.3%
Public Transit
0.0%
Work from Home
6.2%
Walked
4.3%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
2,212
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
36.3%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.4%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
3.2%
5–9
4.5%
10–14
9.3%
15–19
9.2%
20–24
4.7%
25–34
19.0%
35–44
12.5%
45–54
10.7%
55–64
5.3%
65–74
8.1%
75–84
7.3%
85+
3.3%
Under 18: 22.4%
Working age (18–64): 77.6%
65 and over: 13.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
16.7%
Naturalized Citizen
58.0%
Speaks English Less Than Very Well
10.9%
Foreign-Born Origin
Latin America
80.6%
Asia
12.9%
Europe
6.5%
Veterans & Disability
Veteran
4.3%
With a Disability
11.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
91.1%
Uninsured
8.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
93.6%
Has a Computer
95.9%
Same House 1 Year Ago
82.8%
Moved from Abroad
0.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023