Wisconsin Rapids city, Wisconsin
CityPopulation: 18,756 (2023 estimate)
Census Bureau data for Wisconsin Rapids city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Wisconsin Rapids city
- What is the median household income in Wisconsin Rapids city?
- The median household income in Wisconsin Rapids city is $54,116 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Wisconsin Rapids city?
- The poverty rate in Wisconsin Rapids city is 8.2% (U.S. Census Bureau ACS 2023).
- What is the median home value in Wisconsin Rapids city?
- $116,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in Wisconsin Rapids city?
- The median gross rent in Wisconsin Rapids city is $872 per month (U.S. Census Bureau ACS 2023).
- What percentage of Wisconsin Rapids city residents have a college degree?
- 16.9% of adults in Wisconsin Rapids city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
18,756
Median Income
$54,116
Median Home Value
$116,600
Poverty Rate
8.2%
Unemployment (ACS 2023)
7.2%
Median Age
38.0 yrs
Since 2019
Median Income:
+$11,585 (+27.2%)
Home Value:
+$25,500 (+28%)
Poverty Rate:
-4.9 pp (-37.4%)
Bachelor's+:
+1.9 pp (+12.7%)
Unemployment:
+1.7 pp (+30.9%)
Demographics
Total Population
18,756
Median Age
38.0
Female
54.0%
Race & Ethnicity
Hispanic or Latino 4.2%
White (non-Hisp.) 87.3%
Black 1.3%
Asian 3.2%
Two or More 4.8%
Other 1.8%
Asian Subgroups (% of total pop.)
Indian
0.2%
Filipino
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
2.9%
Puerto Rican
0.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$54,116
±$4,218
-$21,554 vs. state
Per Capita Income
$65,464
Median Family Income
$70,729
Poverty Rate
8.2%
+1.6 pp vs. state
Child Poverty Rate
16.1%
Working-Age Poverty Rate
—
SNAP Recipients
22.7%
Social Security Income
—
Retirement Income
27.6%
Household Income Distribution
< $10k
3.0%
$10–15k
5.3%
$15–25k
9.5%
$25–35k
12.7%
$35–50k
14.1%
$50–75k
23.2%
$75–100k
13.0%
$100–150k
12.5%
$150–200k
4.0%
$200k+
2.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
9,240
Owner-Occupied
56.4%
Renter-Occupied
43.6%
Vacancy Rate
9.4%
Median Home Value
$116,600
-$130,800 vs. state
Median Gross Rent
$872
Owner Cost Burden (30%+)
13.8%
Renter Cost Burden (30%+)
38.3%
Home Value Distribution
< $50k
5.0%
$50–100k
31.7%
$100–200k
28.0%
$200–300k
17.3%
$300–500k
3.2%
$500k–$1M
1.2%
$1M+
0.7%
Gross Rent Distribution
< $500
9.1%
$500–1k
53.1%
$1–1.5k
26.5%
$1.5–2k
5.4%
$2–2.5k
0.4%
$2.5–3.5k
1.5%
$3.5k+
3.9%
Vehicle Availability
No vehicle
6.9%
1 vehicle
40.6%
2 vehicles
36.6%
3+
15.8%
Housing Type
Single-fam. det.
62.7%
Single-fam. att.
5.2%
2–4 units
8.0%
5–19 units
5.3%
20+ units
10.0%
Mobile home
2.2%
Housing Age
Pre-1940
18.5%
1940–1969
10.3%
1970–1999
16.3%
2000–2009
10.0%
2010+
5.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.2%
Bachelor's or Higher
16.9%
-15.9 pp vs. state
Graduate Degree
4.5%
Some College / Associate
21.4%
Less Than High School
2.5%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
63.4%
Unemployment Rate
7.2%
+3.9 pp vs. state
Work from Home
7.7%
Self-Employed
3.7%
Government Workers
8.3%
Private For-Profit
87.6%
Industry
Edu/Health
23.6%
Manufacturing
16.5%
Retail
13.7%
Arts/Entmt.
8.5%
Construction
6.9%
Finance
6.5%
Prof. Services
6.4%
Transportation
4.6%
Wholesale
2.5%
Public Admin
2.4%
Information
2.4%
Agriculture
1.8%
Occupation
Management
26.5%
Production
22.0%
Sales
21.2%
Food Prep
20.4%
Construction
9.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
20.6 min
Drove Alone
79.1%
Carpool
9.5%
Public Transit
0.2%
Work from Home
7.7%
Walked
1.8%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
8,370
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
34.4%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.1%
5–9
5.6%
10–14
7.4%
15–19
6.3%
20–24
7.9%
25–34
13.0%
35–44
11.9%
45–54
11.0%
55–64
6.8%
65–74
5.7%
75–84
9.7%
85+
5.3%
Under 18: 22.3%
Working age (18–64): 77.7%
65 and over: 19.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
2.4%
Naturalized Citizen
60.0%
Speaks English Less Than Very Well
1.6%
Foreign-Born Origin
Asia
55.4%
Latin America
25.6%
Europe
14.3%
Africa
2.5%
Veterans & Disability
Veteran
7.4%
With a Disability
17.8%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
93.8%
Uninsured
6.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
86.6%
Has a Computer
89.5%
Same House 1 Year Ago
81.8%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023