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Ashland County, Wisconsin

County

Population: 16,050 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Ashland County

What is the median household income in Ashland County?
The median household income in Ashland County is $115,781 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Ashland County?
The poverty rate in Ashland County is 2.9% (U.S. Census Bureau ACS 2023).
What is the median home value in Ashland County?
$363,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Ashland County?
The median gross rent in Ashland County is $1,773 per month (U.S. Census Bureau ACS 2023).
What percentage of Ashland County residents have a college degree?
26.5% of adults in Ashland County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
3,948
Median Income
$115,781
Median Home Value
$363,200
Poverty Rate
2.9%
Unemployment (ACS 2023)
2.4%
Median Age
40.0 yrs
Since 2019 Median Income: +$37,560 (+48%) Home Value: +$114,300 (+45.9%) Poverty Rate: -0.4 pp (-12.1%) Bachelor's+: +0.2 pp (+0.8%) Unemployment: +1.3 pp (+118.2%)

Demographics

Total Population 3,948
Median Age 40.0
Female 36.2%
Race & Ethnicity
Hispanic or Latino 3.3% White (non-Hisp.) 75.9% Black 16.2% Asian 1.2% Two or More 2.5% Other 0.6%
Asian Subgroups (% of total pop.)
Vietnamese
0.4%
Chinese
0.3%
Japanese
0.2%
Korean
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $115,781 ±$29,508
+$40,111 vs. state
Per Capita Income $132,311
Median Family Income $137,500
Poverty Rate 2.9%
-3.7 pp vs. state
Child Poverty Rate 3.0%
Working-Age Poverty Rate
SNAP Recipients 1.7%
Social Security Income
Retirement Income 39.3%
Household Income Distribution
< $10k
1.5%
$10–15k
1.7%
$15–25k
3.1%
$25–35k
7.7%
$35–50k
12.1%
$50–75k
12.4%
$75–100k
7.9%
$100–150k
21.1%
$150–200k
20.0%
$200k+
12.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 1,213
Owner-Occupied 85.3%
Renter-Occupied 14.7%
Vacancy Rate 0.0%
Median Home Value $363,200
+$115,800 vs. state
Median Gross Rent $1,773
Owner Cost Burden (30%+) 20.7%
Renter Cost Burden (30%+) 64.0%
Home Value Distribution
< $50k
1.4%
$50–100k
0.8%
$100–200k
1.4%
$200–300k
20.2%
$300–500k
50.7%
$500k–$1M
21.7%
$1M+
2.1%
Gross Rent Distribution
$500–1k
7.3%
$1–1.5k
22.5%
$1.5–2k
37.1%
$2–2.5k
6.2%
$2.5–3.5k
23.6%
$3.5k+
3.4%
Vehicle Availability
No vehicle
4.9%
1 vehicle
26.5%
2 vehicles
54.6%
3+
14.1%
Housing Type
Single-fam. det.
79.7%
Single-fam. att.
7.2%
2–4 units
1.9%
5–19 units
0.5%
20+ units
7.9%
Housing Age
Pre-1940
28.8%
1940–1969
5.3%
1970–1999
2.1%
2000–2009
11.9%
2010+
12.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 86.4%
Bachelor's or Higher 26.5%
-6.3 pp vs. state
Graduate Degree 10.2%
Some College / Associate 19.6%
Less Than High School 0.5%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 43.9%
Unemployment Rate 2.4%
-0.9 pp vs. state
Work from Home 16.4%
Self-Employed 4.3%
Government Workers 9.6%
Private For-Profit 86.1%
Industry
Edu/Health
24.8%
Prof. Services
19.0%
Construction
12.4%
Retail
11.8%
Manufacturing
9.1%
Finance
6.8%
Arts/Entmt.
3.4%
Public Admin
3.0%
Agriculture
1.6%
Wholesale
1.3%
Transportation
0.6%
Information
0.6%
Occupation
Management
42.0%
Sales
25.0%
Production
17.5%
Food Prep
11.0%
Construction
4.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.7 min
Drove Alone 74.4%
Carpool 3.8%
Public Transit 0.0%
Work from Home 16.4%
Walked 3.1%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 1,213
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 54.8%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 21.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
2.7%
5–9
6.4%
10–14
4.9%
15–19
2.6%
20–24
6.0%
25–34
16.3%
35–44
22.0%
45–54
16.3%
55–64
4.2%
65–74
5.9%
75–84
6.9%
85+
3.1%
Under 18: 16.1% Working age (18–64): 83.9% 65 and over: 12.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.2%
Naturalized Citizen 80.7%
Speaks English Less Than Very Well 1.4%
Foreign-Born Origin
Asia
51.1%
Africa
20.5%
Latin America
15.9%

Veterans & Disability

Veteran 5.0%
With a Disability 10.8%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 95.9%
Uninsured 4.1%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 88.4%
Has a Computer 96.3%
Same House 1 Year Ago 73.0%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Ashland County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Ashland County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - Midwest 105 165
Bayfield County 80 143
Other flows - West 45 78
Other flows - South 26 50
Price County 22 39