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Marathon County, Wisconsin

County

Population: 138,067 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Marathon County

What is the median household income in Marathon County?
The median household income in Marathon County is $130,556 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Marathon County?
The poverty rate in Marathon County is 0.7% (U.S. Census Bureau ACS 2023).
What is the median home value in Marathon County?
$470,400 (U.S. Census Bureau ACS 2023).
What is the average rent in Marathon County?
The median gross rent in Marathon County is $989 per month (U.S. Census Bureau ACS 2023).
What percentage of Marathon County residents have a college degree?
39.5% of adults in Marathon County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
4,145
Median Income
$130,556
Median Home Value
$470,400
Poverty Rate
0.7%
Unemployment (ACS 2023)
1.7%
Median Age
42.0 yrs
Since 2019 Median Income: +$30,685 (+30.7%) Home Value: +$106,800 (+29.4%) Poverty Rate: -0.7 pp (-50%) Bachelor's+: +8.2 pp (+26.2%) Unemployment: +0.7 pp (+70%)

Demographics

Total Population 4,145
Median Age 42.0
Female 47.4%
Race & Ethnicity
Hispanic or Latino 2.1% White (non-Hisp.) 93.4% Two or More 3.7% Other 1.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $130,556 ±$28,178
+$54,886 vs. state
Per Capita Income $149,918
Median Family Income $157,661
Poverty Rate 0.7%
-5.9 pp vs. state
Child Poverty Rate 0.0%
Working-Age Poverty Rate
SNAP Recipients 4.1%
Social Security Income
Retirement Income 26.1%
Household Income Distribution
< $10k
1.7%
$10–15k
0.9%
$15–25k
6.0%
$25–35k
2.6%
$35–50k
3.3%
$50–75k
11.8%
$75–100k
10.4%
$100–150k
21.2%
$150–200k
21.4%
$200k+
20.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 1,476
Owner-Occupied 88.3%
Renter-Occupied 11.7%
Vacancy Rate 4.9%
Median Home Value $470,400
+$223,000 vs. state
Median Gross Rent $989
Owner Cost Burden (30%+) 13.0%
Renter Cost Burden (30%+) 49.7%
Home Value Distribution
< $50k
0.6%
$200–300k
9.5%
$300–500k
47.7%
$500k–$1M
36.5%
$1M+
4.7%
Gross Rent Distribution
< $500
3.7%
$500–1k
51.8%
$1–1.5k
20.1%
$1.5–2k
6.7%
$2–2.5k
17.7%
Vehicle Availability
No vehicle
7.5%
1 vehicle
12.7%
2 vehicles
48.6%
3+
31.2%
Housing Type
Single-fam. det.
91.9%
Single-fam. att.
6.6%
2–4 units
1.0%
5–19 units
0.5%
Housing Age
Pre-1940
15.0%
1940–1969
0.9%
1970–1999
25.3%
2000–2009
22.2%
2010+
7.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 98.7%
Bachelor's or Higher 39.5%
+6.7 pp vs. state
Graduate Degree 12.3%
Some College / Associate 17.6%
Less Than High School 0.1%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 64.5%
Unemployment Rate 1.7%
-1.6 pp vs. state
Work from Home 24.3%
Self-Employed 12.7%
Government Workers 10.1%
Private For-Profit 76.6%
Industry
Edu/Health
27.1%
Construction
17.7%
Manufacturing
11.8%
Finance
9.6%
Prof. Services
7.3%
Transportation
6.8%
Public Admin
5.5%
Retail
4.8%
Arts/Entmt.
2.2%
Agriculture
2.0%
Information
0.6%
Wholesale
0.6%
Occupation
Management
55.7%
Sales
17.8%
Production
10.4%
Food Prep
8.9%
Construction
7.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 33.5 min
Drove Alone 56.5%
Carpool 16.1%
Public Transit 1.4%
Work from Home 24.3%
Walked 1.2%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 1,404
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 71.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 38.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.5%
5–9
11.7%
10–14
10.1%
15–19
5.4%
20–24
1.3%
25–34
7.7%
35–44
13.5%
45–54
13.9%
55–64
6.5%
65–74
6.3%
75–84
12.1%
85+
3.4%
Under 18: 31.1% Working age (18–64): 68.9% 65 and over: 18.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.1%
Naturalized Citizen 62.4%
Speaks English Less Than Very Well 0.5%
Foreign-Born Origin
Latin America
45.9%
Europe
20.0%

Veterans & Disability

Veteran 6.9%
With a Disability 7.1%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 99.0%
Uninsured 1.0%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 86.5%
Has a Computer 92.3%
Same House 1 Year Ago 86.8%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Marathon County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Marathon County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - Midwest 309 467
Other flows - South 253 433
Wood County 249 405
Other flows - West 203 328
Lincoln County 187 294
Portage County 166 247
Clark County 120 232
Dane County 102 143
Shawano County 87 138
Milwaukee County 83 122