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Marshall County, Alabama

County

Population: 98,712 (2023 estimate)

Located in Alabama

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Marshall County

What is the median household income in Marshall County?
The median household income in Marshall County is $124,682 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Marshall County?
The poverty rate in Marshall County is 1.2% (U.S. Census Bureau ACS 2023).
What is the median home value in Marshall County?
$383,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Marshall County?
The median gross rent in Marshall County is $972 per month (U.S. Census Bureau ACS 2023).
What percentage of Marshall County residents have a college degree?
53.3% of adults in Marshall County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
14,615
Median Income
$124,682
Median Home Value
$383,200
Poverty Rate
1.2%
Unemployment (ACS 2023)
1.4%
Median Age
44.0 yrs
Since 2019 Median Income: +$15,717 (+14.4%) Home Value: +$81,500 (+27%) Poverty Rate: 0.0 pp (+0%) Bachelor's+: +5.9 pp (+12.4%) Unemployment: 0.0 pp (+0%)

Demographics

Total Population 14,615
Median Age 44.0
Female 49.3%
Race & Ethnicity
Hispanic or Latino 5.5% White (non-Hisp.) 85.5% Black 4.2% Asian 1.2% Two or More 5.4% Other 0.9%
Asian Subgroups (% of total pop.)
Chinese
0.7%
Vietnamese
0.4%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Puerto Rican
3.7%
Mexican
0.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $124,682 ±$13,530
+$62,655 vs. state
Per Capita Income $171,019
Median Family Income $146,532
Poverty Rate 1.2%
-10.1 pp vs. state
Child Poverty Rate 0.7%
Working-Age Poverty Rate
SNAP Recipients 8.3%
Social Security Income
Retirement Income 31.7%
Household Income Distribution
< $10k
0.8%
$10–15k
4.3%
$15–25k
2.3%
$25–35k
5.9%
$35–50k
5.8%
$50–75k
6.8%
$75–100k
10.9%
$100–150k
22.0%
$150–200k
17.2%
$200k+
24.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 5,678
Owner-Occupied 90.3%
Renter-Occupied 9.7%
Vacancy Rate 5.3%
Median Home Value $383,200
+$188,100 vs. state
Median Gross Rent $972
Owner Cost Burden (30%+) 23.2%
Renter Cost Burden (30%+) 35.1%
Home Value Distribution
< $50k
0.8%
$50–100k
0.7%
$200–300k
23.2%
$300–500k
49.3%
$500k–$1M
20.9%
$1M+
1.5%
Gross Rent Distribution
< $500
25.5%
$500–1k
26.4%
$1–1.5k
32.3%
$1.5–2k
15.8%
Vehicle Availability
No vehicle
3.7%
1 vehicle
21.7%
2 vehicles
45.4%
3+
29.1%
Housing Type
Single-fam. det.
83.7%
Single-fam. att.
2.2%
2–4 units
6.1%
5–19 units
1.3%
20+ units
3.5%
Housing Age
Pre-1940
11.4%
1940–1969
3.7%
1970–1999
12.2%
2000–2009
4.4%
2010+
4.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 97.8%
Bachelor's or Higher 53.3%
+25.5 pp vs. state
Graduate Degree 25.9%
Some College / Associate 13.8%
Less Than High School 1.2%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.6%
Unemployment Rate 1.4%
-3.4 pp vs. state
Work from Home 9.3%
Self-Employed 6.4%
Government Workers 26.4%
Private For-Profit 67.1%
Industry
Edu/Health
29.9%
Public Admin
9.0%
Retail
8.5%
Arts/Entmt.
7.9%
Manufacturing
7.8%
Finance
7.4%
Transportation
7.3%
Construction
7.1%
Prof. Services
6.1%
Wholesale
2.0%
Agriculture
0.8%
Information
0.6%
Occupation
Management
50.2%
Sales
16.5%
Food Prep
16.1%
Construction
8.8%
Production
8.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 26.5 min
Drove Alone 83.0%
Carpool 3.6%
Public Transit 0.8%
Work from Home 9.3%
Walked 1.3%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 5,377
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 62.8%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 24.6%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.1%
5–9
6.2%
10–14
6.8%
15–19
7.6%
20–24
3.8%
25–34
9.8%
35–44
12.4%
45–54
12.2%
55–64
7.1%
65–74
7.2%
75–84
14.1%
85+
5.0%
Under 18: 22.1% Working age (18–64): 77.9% 65 and over: 22.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.8%
Naturalized Citizen 88.0%
Speaks English Less Than Very Well 1.3%
Foreign-Born Origin
Latin America
59.6%
Asia
22.2%
Europe
12.5%

Veterans & Disability

Veteran 5.4%
With a Disability 9.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 98.3%
Uninsured 1.7%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 89.4%
Has a Computer 92.4%
Same House 1 Year Ago 94.9%
Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Marshall County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Marshall County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - South 481 941
Madison County 329 650
Etowah County 227 490
DeKalb County 216 444
Other flows - West 116 226
Blount County 114 206
Other flows - Midwest 107 213
Cullman County 106 235
Morgan County 93 188
Jackson County 88 176