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Oconto County, Wisconsin

County

Population: 39,329 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Oconto County

What is the median household income in Oconto County?
The median household income in Oconto County is $75,886 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Oconto County?
The poverty rate in Oconto County is 5.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Oconto County?
$212,000 (U.S. Census Bureau ACS 2023).
What is the average rent in Oconto County?
The median gross rent in Oconto County is $796 per month (U.S. Census Bureau ACS 2023).
What percentage of Oconto County residents have a college degree?
18.7% of adults in Oconto County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
39,329
Median Income
$75,886
Median Home Value
$212,000
Poverty Rate
5.4%
Unemployment (ACS 2023)
2.2%
Median Age
47.0 yrs
Since 2019 Median Income: +$14,978 (+24.6%) Home Value: +$55,000 (+35%) Poverty Rate: -0.9 pp (-14.3%) Bachelor's+: +1.9 pp (+11.3%) Unemployment: -0.4 pp (-15.4%)

Demographics

Total Population 39,329
Median Age 47.0
Female 48.5%
Race & Ethnicity
Hispanic or Latino 2.3% White (non-Hisp.) 93.6% Black 0.1% Asian 0.4% Two or More 3.4% Other 0.4%
Asian Subgroups (% of total pop.)
Chinese
0.1%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.4%
Puerto Rican
0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $75,886 ±$2,347
+$216 vs. state
Per Capita Income $90,983
Median Family Income $90,654
Poverty Rate 5.4%
-1.2 pp vs. state
Child Poverty Rate 7.6%
Working-Age Poverty Rate
SNAP Recipients 8.5%
Social Security Income
Retirement Income 29.6%
Household Income Distribution
< $10k
3.5%
$10–15k
2.5%
$15–25k
6.0%
$25–35k
8.1%
$35–50k
11.4%
$50–75k
17.9%
$75–100k
15.8%
$100–150k
20.2%
$150–200k
8.9%
$200k+
5.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 23,998
Owner-Occupied 84.5%
Renter-Occupied 15.5%
Vacancy Rate 30.8%
Median Home Value $212,000
-$35,400 vs. state
Median Gross Rent $796
Owner Cost Burden (30%+) 16.3%
Renter Cost Burden (30%+) 32.0%
Home Value Distribution
< $50k
5.1%
$50–100k
10.6%
$100–200k
16.0%
$200–300k
26.0%
$300–500k
21.0%
$500k–$1M
5.5%
$1M+
0.8%
Gross Rent Distribution
< $500
8.8%
$500–1k
70.7%
$1–1.5k
17.2%
$1.5–2k
2.3%
$2–2.5k
0.4%
$2.5–3.5k
0.4%
$3.5k+
0.1%
Vehicle Availability
No vehicle
3.5%
1 vehicle
22.3%
2 vehicles
41.4%
3+
32.9%
Housing Type
Single-fam. det.
81.9%
Single-fam. att.
0.8%
2–4 units
1.5%
5–19 units
1.8%
20+ units
1.2%
Mobile home
11.0%
Housing Age
Pre-1940
14.5%
1940–1969
4.1%
1970–1999
14.4%
2000–2009
15.3%
2010+
7.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 93.1%
Bachelor's or Higher 18.7%
-14.1 pp vs. state
Graduate Degree 5.1%
Some College / Associate 19.7%
Less Than High School 1.5%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 61.2%
Unemployment Rate 2.2%
-1.1 pp vs. state
Work from Home 10.7%
Self-Employed 7.3%
Government Workers 12.2%
Private For-Profit 80.1%
Industry
Manufacturing
23.3%
Edu/Health
19.6%
Construction
11.6%
Retail
8.8%
Prof. Services
6.3%
Arts/Entmt.
6.2%
Transportation
5.9%
Finance
5.8%
Public Admin
3.5%
Agriculture
3.3%
Wholesale
1.7%
Information
0.7%
Occupation
Management
32.5%
Production
23.0%
Sales
16.0%
Construction
14.5%
Food Prep
13.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 27.6 min
Drove Alone 79.3%
Carpool 7.1%
Public Transit 0.1%
Work from Home 10.7%
Walked 1.7%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 16,618
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 56.4%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 16.2%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.9%
5–9
5.6%
10–14
5.6%
15–19
5.7%
20–24
4.2%
25–34
9.9%
35–44
11.7%
45–54
12.8%
55–64
8.2%
65–74
9.4%
75–84
13.8%
85+
6.3%
Under 18: 19.9% Working age (18–64): 80.1% 65 and over: 22.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 1.0%
Naturalized Citizen 60.2%
Speaks English Less Than Very Well 0.6%
Foreign-Born Origin
Asia
31.9%
Europe
28.8%
Latin America
24.0%
Africa
0.8%

Veterans & Disability

Veteran 8.1%
With a Disability 14.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.4%
Uninsured 3.6%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 87.8%
Has a Computer 92.6%
Same House 1 Year Ago 92.2%
Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Oconto County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Oconto County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Brown County 398 677
Marinette County 103 168
Other flows - Midwest 77 116
Shawano County 59 116
Other flows - South 55 92
Outagamie County 45 78
Other flows - West 41 73
Winnebago County 24 30
Milwaukee County 23 36