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Pepin County, Wisconsin

County

Population: 7,372 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Pepin County

What is the median household income in Pepin County?
The median household income in Pepin County is $74,536 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Pepin County?
The poverty rate in Pepin County is 5.1% (U.S. Census Bureau ACS 2023).
What is the median home value in Pepin County?
$196,100 (U.S. Census Bureau ACS 2023).
What is the average rent in Pepin County?
The median gross rent in Pepin County is $860 per month (U.S. Census Bureau ACS 2023).
What percentage of Pepin County residents have a college degree?
23.6% of adults in Pepin County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
7,372
Median Income
$74,536
Median Home Value
$196,100
Poverty Rate
5.1%
Unemployment (ACS 2023)
2.2%
Median Age
46.0 yrs
Since 2019 Median Income: +$19,953 (+36.6%) Home Value: +$44,500 (+29.4%) Poverty Rate: -2.6 pp (-33.8%) Bachelor's+: +3.0 pp (+14.6%) Unemployment: +0.1 pp (+4.8%)

Demographics

Total Population 7,372
Median Age 46.0
Female 48.8%
Race & Ethnicity
Hispanic or Latino 2.4% White (non-Hisp.) 94.8% Black 0.3% Asian 0.5% Two or More 2.3% Other 1.2%
Hispanic Subgroups (% of total pop.)
Mexican
1.7%
Puerto Rican
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $74,536 ±$5,244
-$1,134 vs. state
Per Capita Income $92,530
Median Family Income $86,825
Poverty Rate 5.1%
-1.5 pp vs. state
Child Poverty Rate 9.0%
Working-Age Poverty Rate
SNAP Recipients 8.7%
Social Security Income
Retirement Income 28.3%
Household Income Distribution
< $10k
2.4%
$10–15k
1.9%
$15–25k
7.0%
$25–35k
7.3%
$35–50k
9.3%
$50–75k
22.5%
$75–100k
15.5%
$100–150k
20.6%
$150–200k
6.9%
$200k+
6.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 3,603
Owner-Occupied 83.5%
Renter-Occupied 16.5%
Vacancy Rate 15.3%
Median Home Value $196,100
-$51,300 vs. state
Median Gross Rent $860
Owner Cost Burden (30%+) 15.0%
Renter Cost Burden (30%+) 29.1%
Home Value Distribution
< $50k
4.3%
$50–100k
12.7%
$100–200k
17.0%
$200–300k
24.7%
$300–500k
16.1%
$500k–$1M
6.7%
$1M+
1.5%
Gross Rent Distribution
< $500
11.4%
$500–1k
59.9%
$1–1.5k
25.4%
$1.5–2k
3.1%
$2.5–3.5k
0.2%
Vehicle Availability
No vehicle
3.4%
1 vehicle
23.9%
2 vehicles
37.8%
3+
34.9%
Housing Type
Single-fam. det.
84.6%
Single-fam. att.
2.0%
2–4 units
2.9%
5–19 units
2.8%
20+ units
0.6%
Mobile home
3.6%
Housing Age
Pre-1940
25.7%
1940–1969
6.6%
1970–1999
13.9%
2000–2009
15.4%
2010+
4.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.2%
Bachelor's or Higher 23.6%
-9.2 pp vs. state
Graduate Degree 6.7%
Some College / Associate 20.0%
Less Than High School 2.1%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 61.6%
Unemployment Rate 2.2%
-1.1 pp vs. state
Work from Home 13.5%
Self-Employed 9.9%
Government Workers 15.0%
Private For-Profit 74.6%
Industry
Edu/Health
21.2%
Manufacturing
16.8%
Retail
10.2%
Construction
9.9%
Arts/Entmt.
7.3%
Transportation
7.3%
Agriculture
6.2%
Public Admin
5.3%
Prof. Services
4.0%
Finance
3.8%
Wholesale
3.7%
Information
1.2%
Occupation
Management
33.6%
Sales
21.2%
Production
19.5%
Food Prep
13.5%
Construction
12.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 25.3 min
Drove Alone 75.4%
Carpool 5.6%
Public Transit 0.1%
Work from Home 13.5%
Walked 2.7%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 3,050
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 59.0%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 19.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.4%
5–9
6.0%
10–14
6.5%
15–19
5.7%
20–24
4.5%
25–34
9.8%
35–44
10.8%
45–54
11.4%
55–64
7.6%
65–74
8.3%
75–84
14.5%
85+
7.6%
Under 18: 22.0% Working age (18–64): 78.0% 65 and over: 23.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 1.7%
Naturalized Citizen 40.7%
Speaks English Less Than Very Well 1.6%
Foreign-Born Origin
Latin America
39.8%
Asia
28.5%
Europe
18.7%
Africa
2.4%

Veterans & Disability

Veteran 7.0%
With a Disability 12.0%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 92.4%
Uninsured 7.6%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 86.1%
Has a Computer 92.8%
Same House 1 Year Ago 94.3%
Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Pepin County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Pepin County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - Midwest 45 70
Buffalo County 30 63
Eau Claire County 26 56
Dunn County 23 49