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Pierce County, Wisconsin

County

Population: 42,351 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Pierce County

What is the median household income in Pierce County?
The median household income in Pierce County is $88,802 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Pierce County?
The poverty rate in Pierce County is 3.7% (U.S. Census Bureau ACS 2023).
What is the median home value in Pierce County?
$308,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Pierce County?
The median gross rent in Pierce County is $1,025 per month (U.S. Census Bureau ACS 2023).
What percentage of Pierce County residents have a college degree?
32.0% of adults in Pierce County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
42,351
Median Income
$88,802
Median Home Value
$308,600
Poverty Rate
3.7%
Unemployment (ACS 2023)
3.0%
Median Age
38.0 yrs
Since 2019 Median Income: +$16,479 (+22.8%) Home Value: +$99,900 (+47.9%) Poverty Rate: -0.3 pp (-7.5%) Bachelor's+: +2.8 pp (+9.6%) Unemployment: +0.6 pp (+25%)

Demographics

Total Population 42,351
Median Age 38.0
Female 50.1%
Race & Ethnicity
Hispanic or Latino 2.9% White (non-Hisp.) 91.5% Black 0.4% Asian 1.3% Two or More 4.4% Other 1.1%
Asian Subgroups (% of total pop.)
Chinese
0.2%
Indian
0.1%
Korean
0.1%
Vietnamese
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.5%
Puerto Rican
0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $88,802 ±$5,333
+$13,132 vs. state
Per Capita Income $110,260
Median Family Income $111,413
Poverty Rate 3.7%
-2.9 pp vs. state
Child Poverty Rate 5.7%
Working-Age Poverty Rate
SNAP Recipients 5.4%
Social Security Income
Retirement Income 27.2%
Household Income Distribution
< $10k
2.5%
$10–15k
1.8%
$15–25k
5.3%
$25–35k
6.0%
$35–50k
10.8%
$50–75k
16.3%
$75–100k
12.1%
$100–150k
23.2%
$150–200k
11.3%
$200k+
10.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 17,052
Owner-Occupied 75.8%
Renter-Occupied 24.2%
Vacancy Rate 7.5%
Median Home Value $308,600
+$61,200 vs. state
Median Gross Rent $1,025
Owner Cost Burden (30%+) 14.3%
Renter Cost Burden (30%+) 37.7%
Home Value Distribution
< $50k
2.3%
$50–100k
3.2%
$100–200k
5.8%
$200–300k
25.9%
$300–500k
36.7%
$500k–$1M
13.9%
$1M+
1.4%
Gross Rent Distribution
< $500
5.8%
$500–1k
42.2%
$1–1.5k
37.3%
$1.5–2k
8.2%
$2–2.5k
5.4%
$2.5–3.5k
1.0%
$3.5k+
0.1%
Vehicle Availability
No vehicle
3.2%
1 vehicle
24.0%
2 vehicles
38.9%
3+
33.8%
Housing Type
Single-fam. det.
74.4%
Single-fam. att.
4.3%
2–4 units
3.1%
5–19 units
4.0%
20+ units
4.0%
Mobile home
3.8%
Housing Age
Pre-1940
18.6%
1940–1969
3.2%
1970–1999
15.4%
2000–2009
17.0%
2010+
7.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.7%
Bachelor's or Higher 32.0%
-0.8 pp vs. state
Graduate Degree 11.0%
Some College / Associate 20.3%
Less Than High School 0.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 69.0%
Unemployment Rate 3.0%
-0.3 pp vs. state
Work from Home 11.7%
Self-Employed 6.1%
Government Workers 14.3%
Private For-Profit 79.3%
Industry
Edu/Health
24.8%
Manufacturing
18.2%
Retail
10.7%
Construction
8.8%
Arts/Entmt.
8.3%
Prof. Services
6.2%
Finance
5.2%
Transportation
4.7%
Public Admin
3.6%
Agriculture
3.1%
Wholesale
2.1%
Information
0.7%
Occupation
Management
36.7%
Sales
17.5%
Production
17.4%
Food Prep
17.3%
Construction
11.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 26.7 min
Drove Alone 74.8%
Carpool 7.7%
Public Transit 0.1%
Work from Home 11.7%
Walked 4.8%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 15,765
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 53.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 19.5%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.0%
5–9
5.3%
10–14
6.3%
15–19
8.9%
20–24
10.2%
25–34
10.7%
35–44
11.8%
45–54
11.9%
55–64
6.9%
65–74
7.0%
75–84
10.0%
85+
4.7%
Under 18: 20.5% Working age (18–64): 79.5% 65 and over: 16.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.3%
Naturalized Citizen 45.1%
Speaks English Less Than Very Well 0.9%
Foreign-Born Origin
Asia
33.5%
Latin America
31.7%
Europe
27.7%
Africa
2.8%

Veterans & Disability

Veteran 5.8%
With a Disability 10.2%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.8%
Uninsured 3.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 91.0%
Has a Computer 95.0%
Same House 1 Year Ago 82.7%
Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Pierce County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Pierce County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
St. Croix County 356 604
Other flows - Midwest 179 283
Dakota County 116 207
Washington County 113 193
Other flows - West 74 120
Hennepin County 69 97
Ramsey County 65 91
Dunn County 53 82
Other flows - South 50 98
Goodhue County 50 80