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Richland County, Wisconsin

County

Population: 17,229 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Richland County

What is the median household income in Richland County?
The median household income in Richland County is $47,872 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Richland County?
The poverty rate in Richland County is 24.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Richland County?
$240,400 (U.S. Census Bureau ACS 2023).
What is the average rent in Richland County?
The median gross rent in Richland County is $1,040 per month (U.S. Census Bureau ACS 2023).
What percentage of Richland County residents have a college degree?
27.0% of adults in Richland County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
13,892
Median Income
$47,872
Median Home Value
$240,400
Poverty Rate
24.4%
Unemployment (ACS 2023)
3.2%
Median Age
32.0 yrs
Since 2019 Median Income: +$13,145 (+37.9%) Home Value: +$69,600 (+40.7%) Poverty Rate: +3.5 pp (+16.7%) Bachelor's+: +2.6 pp (+10.7%) Unemployment: -2.9 pp (-47.5%)

Demographics

Total Population 13,892
Median Age 32.0
Female 51.7%
Race & Ethnicity
Hispanic or Latino 12.0% White (non-Hisp.) 33.6% Black 28.2% Asian 21.5% Two or More 9.1% Other 3.2%
Asian Subgroups (% of total pop.)
Vietnamese
2.5%
Filipino
0.5%
Indian
0.2%
Chinese
0.2%
Korean
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
5.8%
Cuban
3.8%
Puerto Rican
0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $47,872 ±$4,190
-$27,798 vs. state
Per Capita Income $70,835
Median Family Income $67,552
Poverty Rate 24.4%
+17.8 pp vs. state
Child Poverty Rate 34.4%
Working-Age Poverty Rate
SNAP Recipients 28.0%
Social Security Income
Retirement Income 18.3%
Household Income Distribution
< $10k
8.4%
$10–15k
8.4%
$15–25k
11.9%
$25–35k
10.4%
$35–50k
13.9%
$50–75k
14.9%
$75–100k
10.6%
$100–150k
12.9%
$150–200k
4.6%
$200k+
4.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 5,652
Owner-Occupied 42.5%
Renter-Occupied 57.5%
Vacancy Rate 7.2%
Median Home Value $240,400
-$7,000 vs. state
Median Gross Rent $1,040
Owner Cost Burden (30%+) 23.0%
Renter Cost Burden (30%+) 42.0%
Home Value Distribution
< $50k
3.5%
$50–100k
3.6%
$100–200k
15.2%
$200–300k
43.3%
$300–500k
22.5%
$500k–$1M
3.0%
$1M+
2.2%
Gross Rent Distribution
< $500
23.7%
$500–1k
21.8%
$1–1.5k
35.9%
$1.5–2k
10.8%
$2–2.5k
5.2%
$2.5–3.5k
2.3%
$3.5k+
0.3%
Vehicle Availability
No vehicle
26.2%
1 vehicle
34.3%
2 vehicles
26.9%
3+
12.6%
Housing Type
Single-fam. det.
44.9%
Single-fam. att.
7.1%
2–4 units
7.1%
5–19 units
5.2%
20+ units
27.5%
Mobile home
0.2%
Housing Age
Pre-1940
39.6%
1940–1969
3.7%
1970–1999
15.2%
2000–2009
4.1%
2010+
3.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 78.7%
Bachelor's or Higher 27.0%
-5.8 pp vs. state
Graduate Degree 8.2%
Some College / Associate 18.2%
Less Than High School 14.0%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 61.3%
Unemployment Rate 3.2%
-0.1 pp vs. state
Work from Home 13.0%
Self-Employed 3.5%
Government Workers 16.8%
Private For-Profit 79.6%
Industry
Edu/Health
28.9%
Retail
11.7%
Prof. Services
10.7%
Arts/Entmt.
10.2%
Manufacturing
10.0%
Public Admin
6.7%
Finance
5.7%
Transportation
4.9%
Construction
2.3%
Wholesale
1.7%
Information
1.0%
Agriculture
1.0%
Occupation
Management
34.8%
Food Prep
24.7%
Sales
18.7%
Production
17.9%
Construction
3.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.1 min
Drove Alone 56.8%
Carpool 9.4%
Public Transit 14.8%
Work from Home 13.0%
Walked 1.7%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 5,245
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 33.5%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 16.6%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
8.8%
5–9
7.8%
10–14
6.6%
15–19
8.2%
20–24
5.8%
25–34
16.6%
35–44
11.9%
45–54
11.1%
55–64
5.3%
65–74
6.8%
75–84
7.4%
85+
2.3%
Under 18: 28.1% Working age (18–64): 71.9% 65 and over: 11.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 25.6%
Naturalized Citizen 64.8%
Speaks English Less Than Very Well 22.1%
Foreign-Born Origin
Asia
54.7%
Africa
34.4%
Latin America
9.8%
Europe
0.6%

Veterans & Disability

Veteran 3.3%
With a Disability 16.0%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 92.5%
Uninsured 7.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 88.0%
Has a Computer 92.3%
Same House 1 Year Ago 86.8%
Moved from Abroad 0.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Richland County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Richland County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Sauk County 69 146
Grant County 51 96
Dane County 38 59
Vernon County 34 68
Other flows - Midwest 32 51
Iowa County 29 56
Other flows - West 20 28