County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Rock County
- What is the median household income in Rock County?
- The median household income in Rock County is $70,698 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Rock County?
- The poverty rate in Rock County is 5.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in Rock County?
- $201,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in Rock County?
- The median gross rent in Rock County is $745 per month (U.S. Census Bureau ACS 2023).
- What percentage of Rock County residents have a college degree?
- 26.3% of adults in Rock County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
9,628
Median Income
$70,698
Median Home Value
$201,600
Poverty Rate
5.5%
Unemployment (ACS 2023)
2.6%
Median Age
41.0 yrs
Since 2019
Median Income:
+$7,693 (+12.2%)
Home Value:
+$48,600 (+31.8%)
Poverty Rate:
-0.3 pp (-5.2%)
Bachelor's+:
+2.5 pp (+10.5%)
Unemployment:
+0.9 pp (+52.9%)
Demographics
Total Population
9,628
Median Age
41.0
Female
51.0%
Race & Ethnicity
Hispanic or Latino 3.8%
White (non-Hisp.) 92.0%
Black 0.2%
Asian 0.6%
Two or More 3.9%
Other 0.6%
Hispanic Subgroups (% of total pop.)
Mexican
1.8%
Puerto Rican
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$70,698
±$8,325
-$16,858 vs. state
Per Capita Income
$90,049
Median Family Income
$95,000
Poverty Rate
5.5%
+0.0 pp vs. state
Child Poverty Rate
10.2%
Working-Age Poverty Rate
—
SNAP Recipients
7.2%
Social Security Income
—
Retirement Income
21.2%
Household Income Distribution
< $10k
5.9%
$10–15k
2.2%
$15–25k
6.1%
$25–35k
6.9%
$35–50k
11.9%
$50–75k
18.4%
$75–100k
13.2%
$100–150k
18.1%
$150–200k
9.9%
$200k+
7.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
4,236
Owner-Occupied
76.0%
Renter-Occupied
24.0%
Vacancy Rate
6.6%
Median Home Value
$201,600
-$103,900 vs. state
Median Gross Rent
$745
Owner Cost Burden (30%+)
10.8%
Renter Cost Burden (30%+)
33.2%
Home Value Distribution
< $50k
5.3%
$50–100k
10.3%
$100–200k
18.0%
$200–300k
25.3%
$300–500k
18.2%
$500k–$1M
6.5%
$1M+
0.5%
Gross Rent Distribution
< $500
23.0%
$500–1k
43.9%
$1–1.5k
24.9%
$1.5–2k
7.2%
$2–2.5k
1.0%
Vehicle Availability
No vehicle
6.0%
1 vehicle
21.0%
2 vehicles
38.7%
3+
34.3%
Housing Type
Single-fam. det.
82.9%
Single-fam. att.
2.4%
2–4 units
1.0%
5–19 units
4.0%
20+ units
4.7%
Mobile home
1.3%
Housing Age
Pre-1940
33.2%
1940–1969
6.1%
1970–1999
14.7%
2000–2009
6.4%
2010+
3.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
93.3%
Bachelor's or Higher
26.3%
-12.5 pp vs. state
Graduate Degree
7.3%
Some College / Associate
20.9%
Less Than High School
2.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
68.3%
Unemployment Rate
2.6%
-1.3 pp vs. state
Work from Home
9.8%
Self-Employed
9.8%
Government Workers
16.8%
Private For-Profit
73.3%
Industry
Edu/Health
30.6%
Agriculture
10.0%
Manufacturing
8.1%
Retail
8.0%
Prof. Services
7.2%
Finance
7.2%
Arts/Entmt.
6.5%
Construction
6.3%
Transportation
5.0%
Wholesale
3.1%
Public Admin
3.0%
Information
0.4%
Occupation
Management
40.4%
Food Prep
20.7%
Production
14.7%
Sales
14.5%
Construction
9.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.9 min
Drove Alone
81.1%
Carpool
5.4%
Public Transit
0.1%
Work from Home
9.8%
Walked
2.2%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
3,956
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
55.8%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
19.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.7%
5–9
7.3%
10–14
6.8%
15–19
7.4%
20–24
4.8%
25–34
10.9%
35–44
12.1%
45–54
11.4%
55–64
7.9%
65–74
5.7%
75–84
10.7%
85+
6.9%
Under 18: 24.6%
Working age (18–64): 75.4%
65 and over: 20.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
2.0%
Naturalized Citizen
46.4%
Speaks English Less Than Very Well
1.0%
Foreign-Born Origin
Latin America
56.7%
Europe
16.0%
Asia
10.3%
Africa
5.2%
Veterans & Disability
Veteran
6.6%
With a Disability
10.9%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
95.1%
Uninsured
4.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
89.1%
Has a Computer
94.6%
Same House 1 Year Ago
89.6%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Rock County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Rock County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Other flows - Midwest | 64 | 102 |
| Minnehaha County | 61 | 104 |
| Nobles County | 26 | 38 |