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Rusk County, Wisconsin

County

Population: 14,146 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Rusk County

What is the median household income in Rusk County?
The median household income in Rusk County is $78,125 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Rusk County?
The poverty rate in Rusk County is 13.6% (U.S. Census Bureau ACS 2023).
What is the median home value in Rusk County?
$259,900 (U.S. Census Bureau ACS 2023).
What is the average rent in Rusk County?
The median gross rent in Rusk County is $1,335 per month (U.S. Census Bureau ACS 2023).
What percentage of Rusk County residents have a college degree?
31.2% of adults in Rusk County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
15,533
Median Income
$78,125
Median Home Value
$259,900
Poverty Rate
13.6%
Unemployment (ACS 2023)
5.2%
Median Age
36.0 yrs
Since 2019 Median Income: +$23,810 (+43.8%) Home Value: +$78,500 (+43.3%) Poverty Rate: -2.8 pp (-17.1%) Bachelor's+: -1.2 pp (-3.7%) Unemployment: -2.1 pp (-28.8%)

Demographics

Total Population 15,533
Median Age 36.0
Female 50.0%
Race & Ethnicity
Hispanic or Latino 22.6% White (non-Hisp.) 46.6% Black 13.3% Asian 9.1% Two or More 15.6% Other 6.5%
Asian Subgroups (% of total pop.)
Filipino
4.0%
Vietnamese
0.5%
Chinese
0.3%
Korean
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
19.4%
Puerto Rican
0.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $78,125 ±$9,142
+$2,455 vs. state
Per Capita Income $103,570
Median Family Income $86,746
Poverty Rate 13.6%
+7.0 pp vs. state
Child Poverty Rate 24.8%
Working-Age Poverty Rate
SNAP Recipients 15.5%
Social Security Income
Retirement Income 17.4%
Household Income Distribution
< $10k
6.9%
$10–15k
3.9%
$15–25k
7.1%
$25–35k
4.3%
$35–50k
9.2%
$50–75k
16.0%
$75–100k
15.3%
$100–150k
18.6%
$150–200k
9.1%
$200k+
9.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 6,063
Owner-Occupied 60.5%
Renter-Occupied 39.5%
Vacancy Rate 3.8%
Median Home Value $259,900
+$12,500 vs. state
Median Gross Rent $1,335
Owner Cost Burden (30%+) 13.8%
Renter Cost Burden (30%+) 44.3%
Home Value Distribution
< $50k
2.9%
$50–100k
0.7%
$100–200k
3.2%
$200–300k
50.7%
$300–500k
24.3%
$500k–$1M
3.4%
Gross Rent Distribution
< $500
16.0%
$500–1k
16.3%
$1–1.5k
27.5%
$1.5–2k
25.9%
$2–2.5k
12.2%
$2.5–3.5k
0.2%
$3.5k+
1.9%
Vehicle Availability
No vehicle
8.6%
1 vehicle
37.0%
2 vehicles
34.6%
3+
19.8%
Housing Type
Single-fam. det.
54.5%
Single-fam. att.
5.0%
2–4 units
12.0%
5–19 units
3.4%
20+ units
16.6%
Mobile home
0.4%
Housing Age
Pre-1940
51.2%
1940–1969
3.9%
1970–1999
7.8%
2000–2009
3.1%
2010+
5.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 89.4%
Bachelor's or Higher 31.2%
-1.6 pp vs. state
Graduate Degree 8.9%
Some College / Associate 24.5%
Less Than High School 6.2%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 69.9%
Unemployment Rate 5.2%
+1.9 pp vs. state
Work from Home 16.4%
Self-Employed 5.3%
Government Workers 10.5%
Private For-Profit 84.1%
Industry
Edu/Health
22.7%
Prof. Services
14.2%
Manufacturing
13.5%
Retail
9.7%
Finance
8.2%
Arts/Entmt.
7.4%
Construction
7.0%
Transportation
6.1%
Wholesale
3.7%
Public Admin
2.2%
Information
1.6%
Agriculture
0.9%
Occupation
Management
44.6%
Sales
18.1%
Production
17.0%
Food Prep
15.6%
Construction
4.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.5 min
Drove Alone 61.1%
Carpool 12.5%
Public Transit 3.9%
Work from Home 16.4%
Walked 3.6%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 5,835
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 38.6%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 15.3%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
7.0%
5–9
8.3%
10–14
7.2%
15–19
5.7%
20–24
4.6%
25–34
15.0%
35–44
15.0%
45–54
10.6%
55–64
7.8%
65–74
7.8%
75–84
6.9%
85+
2.8%
Under 18: 26.3% Working age (18–64): 73.7% 65 and over: 11.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 17.5%
Naturalized Citizen 65.5%
Speaks English Less Than Very Well 8.1%
Foreign-Born Origin
Latin America
38.4%
Asia
35.9%
Africa
18.4%
Europe
5.8%

Veterans & Disability

Veteran 7.6%
With a Disability 12.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 92.5%
Uninsured 7.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 89.3%
Has a Computer 93.5%
Same House 1 Year Ago 84.3%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Rusk County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Rusk County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - Midwest 58 97
Chippewa County 48 85
Barron County 46 89
Eau Claire County 25 44
Other flows - South 21 34