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Santa Rosa County, Florida

County

Population: 193,719 (2023 estimate)

Located in Florida

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Santa Rosa County

What is the median household income in Santa Rosa County?
The median household income in Santa Rosa County is $88,968 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Santa Rosa County?
The poverty rate in Santa Rosa County is 6.3% (U.S. Census Bureau ACS 2023).
What is the median home value in Santa Rosa County?
$302,100 (U.S. Census Bureau ACS 2023).
What is the average rent in Santa Rosa County?
The median gross rent in Santa Rosa County is $1,445 per month (U.S. Census Bureau ACS 2023).
What percentage of Santa Rosa County residents have a college degree?
31.0% of adults in Santa Rosa County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
193,719
Median Income
$88,968
Median Home Value
$302,100
Poverty Rate
6.3%
Unemployment (ACS 2023)
4.5%
Median Age
40.0 yrs
Since 2019 Median Income: +$21,019 (+30.9%) Home Value: +$102,900 (+51.7%) Poverty Rate: -0.7 pp (-10%) Bachelor's+: +3.3 pp (+11.9%) Unemployment: -0.9 pp (-16.7%)

Demographics

Total Population 193,719
Median Age 40.0
Female 48.8%
Race & Ethnicity
Hispanic or Latino 6.6% White (non-Hisp.) 79.1% Black 5.5% Asian 2.2% Two or More 8.6% Other 2.0%
Asian Subgroups (% of total pop.)
Filipino
0.8%
Chinese
0.3%
Korean
0.3%
Indian
0.2%
Vietnamese
0.2%
Japanese
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
2.6%
Puerto Rican
1.4%
Cuban
0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $88,968 ±$2,397
+$17,257 vs. state
Per Capita Income $106,283
Median Family Income $102,995
Poverty Rate 6.3%
-2.6 pp vs. state
Child Poverty Rate 8.3%
Working-Age Poverty Rate
SNAP Recipients 9.3%
Social Security Income
Retirement Income 33.7%
Household Income Distribution
< $10k
2.6%
$10–15k
2.6%
$15–25k
4.7%
$25–35k
6.5%
$35–50k
10.3%
$50–75k
14.9%
$75–100k
15.3%
$100–150k
22.4%
$150–200k
9.4%
$200k+
11.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 78,275
Owner-Occupied 80.0%
Renter-Occupied 20.0%
Vacancy Rate 9.0%
Median Home Value $302,100
-$22,900 vs. state
Median Gross Rent $1,445
Owner Cost Burden (30%+) 18.7%
Renter Cost Burden (30%+) 34.4%
Home Value Distribution
< $50k
4.2%
$50–100k
4.3%
$100–200k
6.5%
$200–300k
26.5%
$300–500k
35.0%
$500k–$1M
13.9%
$1M+
1.6%
Gross Rent Distribution
< $500
4.2%
$500–1k
19.0%
$1–1.5k
29.7%
$1.5–2k
29.9%
$2–2.5k
11.7%
$2.5–3.5k
1.5%
$3.5k+
4.1%
Vehicle Availability
No vehicle
3.5%
1 vehicle
26.1%
2 vehicles
44.3%
3+
26.1%
Housing Type
Single-fam. det.
80.2%
Single-fam. att.
1.8%
2–4 units
1.6%
5–19 units
1.8%
20+ units
3.5%
Mobile home
8.3%
Housing Age
Pre-1940
0.7%
1940–1969
0.8%
1970–1999
10.4%
2000–2009
23.0%
2010+
17.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 92.6%
Bachelor's or Higher 31.0%
-2.2 pp vs. state
Graduate Degree 11.2%
Some College / Associate 22.8%
Less Than High School 1.9%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 59.6%
Unemployment Rate 4.5%
-0.3 pp vs. state
Work from Home 11.6%
Self-Employed 5.9%
Government Workers 16.2%
Private For-Profit 77.6%
Industry
Edu/Health
20.9%
Prof. Services
12.4%
Retail
11.7%
Arts/Entmt.
10.3%
Construction
8.9%
Finance
8.8%
Public Admin
7.8%
Transportation
6.0%
Manufacturing
4.3%
Wholesale
2.3%
Information
1.2%
Agriculture
0.8%
Occupation
Management
39.7%
Sales
22.7%
Food Prep
16.8%
Construction
10.7%
Production
10.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 30.2 min
Drove Alone 77.0%
Carpool 8.4%
Public Transit 0.0%
Work from Home 11.6%
Walked 1.0%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 71,250
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 57.5%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 23.4%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.4%
5–9
6.0%
10–14
6.6%
15–19
5.9%
20–24
5.5%
25–34
13.2%
35–44
14.0%
45–54
12.9%
55–64
7.0%
65–74
6.9%
75–84
10.4%
85+
4.4%
Under 18: 22.0% Working age (18–64): 78.0% 65 and over: 16.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 4.7%
Naturalized Citizen 66.1%
Speaks English Less Than Very Well 1.9%
Foreign-Born Origin
Latin America
42.7%
Asia
28.9%
Europe
20.7%
Africa
3.0%

Veterans & Disability

Veteran 16.4%
With a Disability 15.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 89.6%
Uninsured 10.4%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 92.9%
Has a Computer 96.1%
Same House 1 Year Ago 84.7%
Moved from Abroad 0.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Santa Rosa County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Santa Rosa County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Escambia County 1,723 3,070
Other flows - South 1,720 3,564
Okaloosa County 801 1,420
Other flows - Midwest 710 1,502
Other flows - West 650 1,402
Other flows - Northeast 372 694
Foreign - APO/FPO ZIPs 195 483
San Diego County 101 246
Baldwin County 79 148
Nueces County 74 99