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Vernon County, Wisconsin

County

Population: 30,915 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Vernon County

What is the median household income in Vernon County?
The median household income in Vernon County is $134,265 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Vernon County?
The poverty rate in Vernon County is 1.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Vernon County?
$442,000 (U.S. Census Bureau ACS 2023).
What is the average rent in Vernon County?
The median gross rent in Vernon County is $1,593 per month (U.S. Census Bureau ACS 2023).
What percentage of Vernon County residents have a college degree?
64.3% of adults in Vernon County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
27,288
Median Income
$134,265
Median Home Value
$442,000
Poverty Rate
1.4%
Unemployment (ACS 2023)
1.8%
Median Age
40.0 yrs
Since 2019 Median Income: +$15,103 (+12.7%) Home Value: +$104,500 (+31%) Poverty Rate: -0.5 pp (-26.3%) Bachelor's+: +2.8 pp (+4.6%) Unemployment: -1.4 pp (-43.8%)

Demographics

Total Population 27,288
Median Age 40.0
Female 50.2%
Race & Ethnicity
Hispanic or Latino 6.0% White (non-Hisp.) 76.9% Black 3.6% Asian 10.3% Two or More 6.0% Other 1.4%
Asian Subgroups (% of total pop.)
Indian
6.9%
Filipino
0.6%
Korean
0.5%
Vietnamese
0.5%
Chinese
0.3%
Japanese
0.3%
Hispanic Subgroups (% of total pop.)
Mexican
4.2%
Puerto Rican
0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $134,265 ±$8,104
+$58,595 vs. state
Per Capita Income $170,938
Median Family Income $162,837
Poverty Rate 1.4%
-5.2 pp vs. state
Child Poverty Rate 1.3%
Working-Age Poverty Rate
SNAP Recipients 2.0%
Social Security Income
Retirement Income 22.3%
Household Income Distribution
< $10k
1.2%
$10–15k
0.5%
$15–25k
2.2%
$25–35k
2.8%
$35–50k
5.8%
$50–75k
9.7%
$75–100k
10.4%
$100–150k
24.2%
$150–200k
15.3%
$200k+
28.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 10,260
Owner-Occupied 80.8%
Renter-Occupied 19.2%
Vacancy Rate 0.6%
Median Home Value $442,000
+$194,600 vs. state
Median Gross Rent $1,593
Owner Cost Burden (30%+) 7.2%
Renter Cost Burden (30%+) 29.4%
Home Value Distribution
< $50k
1.2%
$50–100k
0.4%
$100–200k
1.6%
$200–300k
8.8%
$300–500k
51.7%
$500k–$1M
31.8%
$1M+
0.7%
Gross Rent Distribution
< $500
1.8%
$500–1k
10.4%
$1–1.5k
29.2%
$1.5–2k
46.0%
$2–2.5k
8.9%
$2.5–3.5k
2.1%
$3.5k+
1.6%
Vehicle Availability
No vehicle
1.3%
1 vehicle
27.1%
2 vehicles
51.0%
3+
20.7%
Housing Type
Single-fam. det.
69.1%
Single-fam. att.
10.9%
5–19 units
2.6%
20+ units
11.7%
Mobile home
0.5%
Housing Age
Pre-1940
1.5%
1940–1969
0.2%
1970–1999
11.0%
2000–2009
6.1%
2010+
8.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 98.7%
Bachelor's or Higher 64.3%
+31.5 pp vs. state
Graduate Degree 26.4%
Some College / Associate 14.1%
Less Than High School 0.7%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 73.0%
Unemployment Rate 1.8%
-1.5 pp vs. state
Work from Home 23.5%
Self-Employed 3.3%
Government Workers 11.3%
Private For-Profit 85.4%
Industry
Edu/Health
24.3%
Prof. Services
18.3%
Finance
11.0%
Retail
10.5%
Manufacturing
9.4%
Transportation
5.9%
Arts/Entmt.
4.9%
Construction
4.4%
Information
2.8%
Public Admin
2.6%
Wholesale
2.2%
Agriculture
0.2%
Occupation
Management
60.1%
Sales
18.1%
Food Prep
9.8%
Production
7.5%
Construction
4.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 21.4 min
Drove Alone 69.2%
Carpool 3.9%
Public Transit 1.1%
Work from Home 23.5%
Walked 1.3%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 10,199
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 66.1%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 26.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.7%
5–9
8.0%
10–14
6.2%
15–19
6.3%
20–24
4.8%
25–34
11.4%
35–44
15.7%
45–54
10.6%
55–64
9.6%
65–74
7.9%
75–84
9.9%
85+
2.9%
Under 18: 24.4% Working age (18–64): 75.6% 65 and over: 13.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 12.0%
Naturalized Citizen 45.7%
Speaks English Less Than Very Well 4.6%
Foreign-Born Origin
Asia
59.6%
Latin America
18.5%
Europe
13.6%
Africa
7.1%

Veterans & Disability

Veteran 4.7%
With a Disability 6.2%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 97.3%
Uninsured 2.7%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 97.8%
Has a Computer 99.2%
Same House 1 Year Ago 88.3%
Moved from Abroad 1.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Vernon County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Vernon County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
La Crosse County 132 193
Other flows - Midwest 100 167
Monroe County 66 125
Other flows - West 54 102
Other flows - South 54 107
Crawford County 45 79
Richland County 35 54
Dane County 34 49
Juneau County 25 50