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Vilas County, Wisconsin

County

Population: 23,410 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Vilas County

What is the median household income in Vilas County?
The median household income in Vilas County is $118,129 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Vilas County?
The poverty rate in Vilas County is 5.3% (U.S. Census Bureau ACS 2023).
What is the median home value in Vilas County?
$396,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Vilas County?
The median gross rent in Vilas County is $1,805 per month (U.S. Census Bureau ACS 2023).
What percentage of Vilas County residents have a college degree?
58.6% of adults in Vilas County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
44,929
Median Income
$118,129
Median Home Value
$396,600
Poverty Rate
5.3%
Unemployment (ACS 2023)
4.8%
Median Age
38.0 yrs
Since 2019 Median Income: +$15,590 (+15.2%) Home Value: +$99,700 (+33.6%) Poverty Rate: +3.3 pp (+165%) Bachelor's+: +1.6 pp (+2.8%) Unemployment: +2.8 pp (+140%)

Demographics

Total Population 44,929
Median Age 38.0
Female 51.7%
Race & Ethnicity
Hispanic or Latino 5.9% White (non-Hisp.) 75.5% Black 5.9% Asian 8.8% Two or More 5.5% Other 2.3%
Asian Subgroups (% of total pop.)
Indian
1.3%
Chinese
1.2%
Korean
0.9%
Vietnamese
0.9%
Japanese
0.6%
Filipino
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
4.0%
Puerto Rican
0.2%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $118,129 ±$5,681
+$42,459 vs. state
Per Capita Income $142,780
Median Family Income $137,035
Poverty Rate 5.3%
-1.3 pp vs. state
Child Poverty Rate 7.0%
Working-Age Poverty Rate
SNAP Recipients 3.3%
Social Security Income
Retirement Income 27.8%
Household Income Distribution
< $10k
1.7%
$10–15k
1.5%
$15–25k
3.5%
$25–35k
4.7%
$35–50k
5.2%
$50–75k
10.8%
$75–100k
14.8%
$100–150k
22.3%
$150–200k
15.6%
$200k+
19.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 17,682
Owner-Occupied 76.2%
Renter-Occupied 23.8%
Vacancy Rate 1.0%
Median Home Value $396,600
+$149,200 vs. state
Median Gross Rent $1,805
Owner Cost Burden (30%+) 14.3%
Renter Cost Burden (30%+) 37.3%
Home Value Distribution
< $50k
1.9%
$50–100k
0.1%
$100–200k
0.7%
$200–300k
19.8%
$300–500k
53.9%
$500k–$1M
18.8%
$1M+
1.2%
Gross Rent Distribution
< $500
1.0%
$500–1k
3.2%
$1–1.5k
17.7%
$1.5–2k
46.1%
$2–2.5k
21.9%
$2.5–3.5k
2.6%
$3.5k+
7.5%
Vehicle Availability
No vehicle
3.7%
1 vehicle
29.8%
2 vehicles
44.0%
3+
22.4%
Housing Type
Single-fam. det.
56.4%
Single-fam. att.
25.8%
2–4 units
1.7%
5–19 units
1.9%
20+ units
10.1%
Mobile home
0.3%
Housing Age
Pre-1940
0.7%
1940–1969
0.4%
1970–1999
10.2%
2000–2009
13.9%
2010+
2.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 98.2%
Bachelor's or Higher 58.6%
+25.8 pp vs. state
Graduate Degree 21.5%
Some College / Associate 16.1%
Less Than High School 1.1%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 72.9%
Unemployment Rate 4.8%
+1.5 pp vs. state
Work from Home 20.5%
Self-Employed 3.2%
Government Workers 12.7%
Private For-Profit 83.8%
Industry
Edu/Health
26.0%
Manufacturing
14.9%
Prof. Services
11.4%
Retail
9.2%
Finance
8.8%
Arts/Entmt.
7.5%
Transportation
5.1%
Public Admin
4.9%
Wholesale
3.0%
Construction
2.8%
Information
1.9%
Agriculture
0.8%
Occupation
Management
56.6%
Sales
16.7%
Food Prep
12.8%
Production
10.2%
Construction
3.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.7 min
Drove Alone 65.8%
Carpool 10.5%
Public Transit 1.0%
Work from Home 20.5%
Walked 0.9%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 17,500
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 56.3%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 25.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.5%
5–9
7.0%
10–14
6.7%
15–19
7.0%
20–24
6.1%
25–34
11.6%
35–44
14.6%
45–54
13.4%
55–64
6.6%
65–74
6.7%
75–84
9.6%
85+
4.0%
Under 18: 23.6% Working age (18–64): 76.4% 65 and over: 14.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 10.7%
Naturalized Citizen 62.7%
Speaks English Less Than Very Well 5.0%
Foreign-Born Origin
Asia
46.9%
Latin America
24.3%
Africa
14.5%
Europe
12.0%

Veterans & Disability

Veteran 5.2%
With a Disability 9.5%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.4%
Uninsured 3.6%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 95.7%
Has a Computer 97.7%
Same House 1 Year Ago 87.0%
Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Vilas County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Vilas County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Oneida County 174 292
Other flows - Midwest 153 262
Other flows - South 75 124
Other flows - West 71 115
Dane County 32 58
Cook County 32 52
Marathon County 26 46
Milwaukee County 25 46
Waukesha County 25 40