County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Winnebago County
- What is the median household income in Winnebago County?
- The median household income in Winnebago County is $72,873 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Winnebago County?
- The poverty rate in Winnebago County is 5.2% (U.S. Census Bureau ACS 2023).
- What is the median home value in Winnebago County?
- $208,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in Winnebago County?
- The median gross rent in Winnebago County is $924 per month (U.S. Census Bureau ACS 2023).
- What percentage of Winnebago County residents have a college degree?
- 31.0% of adults in Winnebago County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
171,357
Median Income
$72,873
Median Home Value
$208,600
Poverty Rate
5.2%
Unemployment (ACS 2023)
2.2%
Median Age
38.0 yrs
Since 2019
Median Income:
+$14,330 (+24.5%)
Home Value:
+$56,100 (+36.8%)
Poverty Rate:
-0.8 pp (-13.3%)
Bachelor's+:
+2.7 pp (+9.5%)
Unemployment:
-0.9 pp (-29%)
Demographics
Total Population
171,357
Median Age
38.0
Female
49.2%
Race & Ethnicity
Hispanic or Latino 4.9%
White (non-Hisp.) 85.8%
Black 2.6%
Asian 3.2%
Two or More 4.6%
Other 1.2%
Asian Subgroups (% of total pop.)
Chinese
0.5%
Indian
0.2%
Vietnamese
0.2%
Filipino
0.1%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
3.3%
Puerto Rican
1.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$72,873
±$1,743
-$2,797 vs. state
Per Capita Income
$94,811
Median Family Income
$95,175
Poverty Rate
5.2%
-1.4 pp vs. state
Child Poverty Rate
9.2%
Working-Age Poverty Rate
—
SNAP Recipients
9.2%
Social Security Income
—
Retirement Income
27.8%
Household Income Distribution
< $10k
3.6%
$10–15k
2.4%
$15–25k
6.8%
$25–35k
8.4%
$35–50k
11.7%
$50–75k
18.6%
$75–100k
14.3%
$100–150k
19.3%
$150–200k
8.1%
$200k+
6.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
76,770
Owner-Occupied
65.8%
Renter-Occupied
34.2%
Vacancy Rate
6.3%
Median Home Value
$208,600
-$38,800 vs. state
Median Gross Rent
$924
Owner Cost Burden (30%+)
13.4%
Renter Cost Burden (30%+)
31.0%
Home Value Distribution
< $50k
3.2%
$50–100k
5.5%
$100–200k
16.9%
$200–300k
26.1%
$300–500k
19.4%
$500k–$1M
6.1%
$1M+
1.1%
Gross Rent Distribution
< $500
5.8%
$500–1k
55.5%
$1–1.5k
30.2%
$1.5–2k
5.1%
$2–2.5k
1.1%
$2.5–3.5k
0.3%
$3.5k+
1.9%
Vehicle Availability
No vehicle
5.3%
1 vehicle
34.1%
2 vehicles
40.5%
3+
20.1%
Housing Type
Single-fam. det.
66.2%
Single-fam. att.
3.8%
2–4 units
5.1%
5–19 units
7.0%
20+ units
6.1%
Mobile home
1.8%
Housing Age
Pre-1940
19.3%
1940–1969
5.0%
1970–1999
14.3%
2000–2009
11.8%
2010+
5.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
94.5%
Bachelor's or Higher
31.0%
-1.8 pp vs. state
Graduate Degree
9.6%
Some College / Associate
19.7%
Less Than High School
1.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
66.5%
Unemployment Rate
2.2%
-1.1 pp vs. state
Work from Home
10.4%
Self-Employed
4.3%
Government Workers
11.9%
Private For-Profit
83.6%
Industry
Manufacturing
24.2%
Edu/Health
19.9%
Retail
12.1%
Prof. Services
8.4%
Arts/Entmt.
7.4%
Finance
5.5%
Transportation
5.1%
Construction
4.8%
Public Admin
3.7%
Wholesale
2.5%
Information
1.2%
Agriculture
0.8%
Occupation
Management
35.3%
Sales
21.0%
Production
20.6%
Food Prep
16.1%
Construction
7.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
18.8 min
Drove Alone
77.8%
Carpool
7.6%
Public Transit
0.6%
Work from Home
10.4%
Walked
2.2%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
71,958
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
45.1%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
16.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.2%
5–9
5.8%
10–14
5.7%
15–19
6.6%
20–24
8.5%
25–34
13.2%
35–44
12.6%
45–54
11.9%
55–64
6.7%
65–74
6.7%
75–84
10.0%
85+
4.9%
Under 18: 20.4%
Working age (18–64): 79.6%
65 and over: 17.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
3.3%
Naturalized Citizen
52.0%
Speaks English Less Than Very Well
2.0%
Foreign-Born Origin
Asia
47.2%
Latin America
24.5%
Europe
14.7%
Africa
6.7%
Veterans & Disability
Veteran
7.1%
With a Disability
12.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
95.2%
Uninsured
4.8%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
89.8%
Has a Computer
94.9%
Same House 1 Year Ago
85.9%
Moved from Abroad
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Winnebago County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Winnebago County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Outagamie County | 1,392 | 2,162 |
| Fond du Lac County | 382 | 578 |
| Other flows - Midwest | 381 | 597 |
| Other flows - South | 368 | 663 |
| Calumet County | 289 | 485 |
| Other flows - West | 263 | 398 |
| Brown County | 222 | 315 |
| Milwaukee County | 172 | 282 |
| Waupaca County | 132 | 212 |
| Dane County | 129 | 164 |