County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Winona County
- What is the median household income in Winona County?
- The median household income in Winona County is $70,198 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Winona County?
- The poverty rate in Winona County is 4.8% (U.S. Census Bureau ACS 2023).
- What is the median home value in Winona County?
- $222,900 (U.S. Census Bureau ACS 2023).
- What is the average rent in Winona County?
- The median gross rent in Winona County is $866 per month (U.S. Census Bureau ACS 2023).
- What percentage of Winona County residents have a college degree?
- 32.1% of adults in Winona County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
49,705
Median Income
$70,198
Median Home Value
$222,900
Poverty Rate
4.8%
Unemployment (ACS 2023)
3.0%
Median Age
36.0 yrs
Since 2019
Median Income:
+$10,869 (+18.3%)
Home Value:
+$55,600 (+33.2%)
Poverty Rate:
-0.5 pp (-9.4%)
Bachelor's+:
+2.0 pp (+6.6%)
Unemployment:
-0.6 pp (-16.7%)
Demographics
Total Population
49,705
Median Age
36.0
Female
50.3%
Race & Ethnicity
Hispanic or Latino 3.8%
White (non-Hisp.) 89.5%
Black 1.7%
Asian 2.4%
Two or More 4.0%
Other 0.8%
Asian Subgroups (% of total pop.)
Indian
0.4%
Chinese
0.2%
Korean
0.2%
Filipino
0.1%
Vietnamese
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
2.6%
Puerto Rican
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$70,198
±$2,679
-$17,358 vs. state
Per Capita Income
$85,553
Median Family Income
$97,837
Poverty Rate
4.8%
-0.7 pp vs. state
Child Poverty Rate
9.3%
Working-Age Poverty Rate
—
SNAP Recipients
6.4%
Social Security Income
—
Retirement Income
24.9%
Household Income Distribution
< $10k
3.9%
$10–15k
4.3%
$15–25k
7.3%
$25–35k
8.3%
$35–50k
12.6%
$50–75k
16.9%
$75–100k
14.3%
$100–150k
18.3%
$150–200k
7.9%
$200k+
6.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
21,763
Owner-Occupied
68.8%
Renter-Occupied
31.3%
Vacancy Rate
6.8%
Median Home Value
$222,900
-$82,600 vs. state
Median Gross Rent
$866
Owner Cost Burden (30%+)
14.4%
Renter Cost Burden (30%+)
39.1%
Home Value Distribution
< $50k
4.5%
$50–100k
5.9%
$100–200k
15.2%
$200–300k
31.2%
$300–500k
18.6%
$500k–$1M
5.6%
$1M+
2.2%
Gross Rent Distribution
< $500
9.7%
$500–1k
59.6%
$1–1.5k
23.8%
$1.5–2k
4.0%
$2–2.5k
0.8%
$2.5–3.5k
0.2%
$3.5k+
1.7%
Vehicle Availability
No vehicle
6.7%
1 vehicle
32.8%
2 vehicles
38.1%
3+
22.5%
Housing Type
Single-fam. det.
66.3%
Single-fam. att.
3.6%
2–4 units
5.5%
5–19 units
3.1%
20+ units
7.9%
Mobile home
3.9%
Housing Age
Pre-1940
29.1%
1940–1969
5.2%
1970–1999
12.5%
2000–2009
10.6%
2010+
5.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
93.9%
Bachelor's or Higher
32.1%
-6.7 pp vs. state
Graduate Degree
11.1%
Some College / Associate
20.5%
Less Than High School
2.1%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
68.5%
Unemployment Rate
3.0%
-0.9 pp vs. state
Work from Home
9.5%
Self-Employed
5.7%
Government Workers
11.2%
Private For-Profit
82.8%
Industry
Edu/Health
30.1%
Manufacturing
20.7%
Retail
11.2%
Arts/Entmt.
6.2%
Prof. Services
4.9%
Construction
4.9%
Wholesale
4.0%
Transportation
3.9%
Finance
3.5%
Agriculture
3.4%
Public Admin
1.8%
Information
1.3%
Occupation
Management
37.4%
Production
18.9%
Sales
18.6%
Food Prep
16.4%
Construction
8.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
17.6 min
Drove Alone
75.4%
Carpool
6.3%
Public Transit
1.2%
Work from Home
9.5%
Walked
6.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
20,288
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
42.8%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.5%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.6%
5–9
4.9%
10–14
5.3%
15–19
9.2%
20–24
13.3%
25–34
11.6%
35–44
10.5%
45–54
9.9%
55–64
6.0%
65–74
6.5%
75–84
10.7%
85+
5.1%
Under 18: 17.9%
Working age (18–64): 82.1%
65 and over: 18.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
3.0%
Naturalized Citizen
50.2%
Speaks English Less Than Very Well
1.5%
Foreign-Born Origin
Asia
45.9%
Latin America
26.9%
Africa
14.4%
Europe
8.1%
Veterans & Disability
Veteran
6.2%
With a Disability
11.2%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
94.9%
Uninsured
5.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
90.9%
Has a Computer
95.1%
Same House 1 Year Ago
84.1%
Moved from Abroad
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Winona County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Winona County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Other flows - Midwest | 238 | 326 |
| Olmsted County | 157 | 221 |
| La Crosse County | 84 | 115 |
| Other flows - West | 81 | 139 |
| Other flows - South | 80 | 118 |
| Hennepin County | 50 | 77 |
| Buffalo County | 46 | 64 |
| Fillmore County | 45 | 73 |
| Houston County | 39 | 53 |
| Trempealeau County | 37 | 53 |