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Wood County, Wisconsin

County

Population: 74,039 (2023 estimate)

Located in Wisconsin

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Wood County

What is the median household income in Wood County?
The median household income in Wood County is $66,417 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Wood County?
The poverty rate in Wood County is 6.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Wood County?
$168,100 (U.S. Census Bureau ACS 2023).
What is the average rent in Wood County?
The median gross rent in Wood County is $831 per month (U.S. Census Bureau ACS 2023).
What percentage of Wood County residents have a college degree?
21.4% of adults in Wood County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
74,039
Median Income
$66,417
Median Home Value
$168,100
Poverty Rate
6.8%
Unemployment (ACS 2023)
4.3%
Median Age
43.0 yrs
Since 2019 Median Income: +$11,504 (+20.9%) Home Value: +$36,200 (+27.4%) Poverty Rate: -0.4 pp (-5.6%) Bachelor's+: -0.2 pp (-0.9%) Unemployment: +0.5 pp (+13.2%)

Demographics

Total Population 74,039
Median Age 43.0
Female 50.3%
Race & Ethnicity
Hispanic or Latino 3.5% White (non-Hisp.) 90.9% Black 0.8% Asian 1.8% Two or More 4.1% Other 1.1%
Asian Subgroups (% of total pop.)
Indian
0.2%
Chinese
0.2%
Filipino
0.1%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
2.5%
Puerto Rican
0.2%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $66,417 ±$2,136
-$9,253 vs. state
Per Capita Income $87,611
Median Family Income $82,343
Poverty Rate 6.8%
+0.2 pp vs. state
Child Poverty Rate 11.3%
Working-Age Poverty Rate
SNAP Recipients 13.3%
Social Security Income
Retirement Income 32.1%
Household Income Distribution
< $10k
3.7%
$10–15k
4.1%
$15–25k
7.2%
$25–35k
9.7%
$35–50k
11.4%
$50–75k
21.3%
$75–100k
14.0%
$100–150k
16.0%
$150–200k
7.2%
$200k+
5.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 34,662
Owner-Occupied 73.4%
Renter-Occupied 26.6%
Vacancy Rate 7.8%
Median Home Value $168,100
-$79,300 vs. state
Median Gross Rent $831
Owner Cost Burden (30%+) 14.2%
Renter Cost Burden (30%+) 31.4%
Home Value Distribution
< $50k
6.7%
$50–100k
14.6%
$100–200k
21.6%
$200–300k
24.6%
$300–500k
12.0%
$500k–$1M
1.8%
$1M+
0.4%
Gross Rent Distribution
< $500
10.3%
$500–1k
56.9%
$1–1.5k
25.7%
$1.5–2k
4.3%
$2–2.5k
0.3%
$2.5–3.5k
0.8%
$3.5k+
1.8%
Vehicle Availability
No vehicle
5.1%
1 vehicle
31.0%
2 vehicles
40.6%
3+
23.4%
Housing Type
Single-fam. det.
74.3%
Single-fam. att.
3.0%
2–4 units
5.3%
5–19 units
3.3%
20+ units
5.4%
Mobile home
4.1%
Housing Age
Pre-1940
17.2%
1940–1969
6.7%
1970–1999
18.8%
2000–2009
9.1%
2010+
5.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 93.5%
Bachelor's or Higher 21.4%
-11.4 pp vs. state
Graduate Degree 6.8%
Some College / Associate 19.5%
Less Than High School 1.7%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 61.8%
Unemployment Rate 4.3%
+1.0 pp vs. state
Work from Home 9.1%
Self-Employed 6.4%
Government Workers 10.4%
Private For-Profit 82.9%
Industry
Edu/Health
26.9%
Manufacturing
17.5%
Retail
10.7%
Construction
7.0%
Arts/Entmt.
6.6%
Prof. Services
6.5%
Transportation
5.4%
Finance
5.3%
Agriculture
3.0%
Public Admin
2.8%
Wholesale
2.0%
Information
1.5%
Occupation
Management
32.8%
Production
20.2%
Sales
17.9%
Food Prep
17.4%
Construction
11.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 21.0 min
Drove Alone 78.4%
Carpool 8.5%
Public Transit 0.1%
Work from Home 9.1%
Walked 2.1%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 31,942
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 48.4%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 15.0%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.4%
5–9
5.9%
10–14
6.4%
15–19
5.9%
20–24
4.9%
25–34
11.4%
35–44
11.5%
45–54
11.7%
55–64
7.6%
65–74
7.9%
75–84
12.3%
85+
5.9%
Under 18: 21.6% Working age (18–64): 78.4% 65 and over: 21.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.2%
Naturalized Citizen 45.0%
Speaks English Less Than Very Well 1.1%
Foreign-Born Origin
Asia
40.4%
Latin America
30.3%
Europe
18.2%
Africa
5.1%

Veterans & Disability

Veteran 8.2%
With a Disability 15.3%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 95.5%
Uninsured 4.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 88.6%
Has a Computer 92.1%
Same House 1 Year Ago 88.6%
Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Wood County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Wood County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Portage County 271 455
Marathon County 253 442
Other flows - Midwest 197 331
Other flows - South 138 247
Clark County 119 205
Other flows - West 112 185
Adams County 81 141
Dane County 61 89
Other flows - Northeast 33 53
Waushara County 29 47